Digital Marketing Funnel

How companies attract and retain clients through search engine marketing. The six stages of the digital marketing funnel are:

  1. Exposure- this is done through SEO and PPC Ads
  2. Discovery- When a potential customer clicks through your site to learn more about you, your product, and service
  3. Consideration- Potential customer considers purchasing your product
  4. Conversion- Potential customer buys something, or completes an actionable item on your site, turning them into an actual customer
  5. Customer Relationship- Maintain a good relationship with your client base through engagement, communication, and customer service
  6. Retention- Creating value for customers that they do not receive from competitors is crucial. By creating value, maintaining excellent service and user experience, customers often return or stay
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