Digital Marketing Funnel

How companies attract and retain clients through search engine marketing. The six stages of the digital marketing funnel are:

1. Exposure- this is done through SEO and PPC Ads
2. Discovery- When a potential customer clicks through your site to learn more about you, your product, and service
3. Consideration- Potential customer considers purchasing your product
4. Conversion- Potential customer buys something, or completes an actionable item on your site, turning them into an actual customer
5. Customer Relationship- Maintain a good relationship with your client base through engagement, communication, and customer service
6. Retention- Creating value for customers that they do not receive from competitors is crucial. By creating value, maintaining excellent service and user experience, customers often return or stay