Glossary
Q: What Is Search Engine Marketing?
A: The definition of Search Engine Marketing is simple - it is purely just all forms of marketing involving search engines – chiefly Search Engine Optimization and Paid Search Marketing. Sometimes this term will also be used to refer to Paid Search exclusively, but it's generally an umbrella term that includes all forms of digital marketing with a focus on search engines. Search Engine Optimization, AKA SEO is often confused as being SEM, but typically SEM, the abbreviation of Search Engine Marketing, focuses on the paid side of search engines.
For more information on our Search Engine Marketing services, like Paid Search Advertising or Direct Online Marketing's SEO services, check out our full line of services below:
Internet Marketing Services