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Glossary
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Growth Hacking

Growth hacking is a highly efficient way to increase customer acquisition using the most effective tactics available to engage a specific buyer persona. Typically deployed in the “Software as a Service” industry or startup environments, growth hacking often involves multiple marketing strategies and nimble product development practices to create a solution that rapidly scales the user base of a product/service. SEO, PPC, social media advertising and retargeting can all be core components of a growth hacking strategy, based on the goals of the business.

Are you ready to take the next step?

Our client satisfaction speaks for itself, and we’d love to add you to the list of businesses that have grown with our services.

Contact us today for a free, no-obligation digital marketing audit to gain valuable insights into what is and isn’t working for your business, as well as determining whether or not DOM is the right choice for your digital marketing needs.

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How Can DOM Help Your Company With This?

Every term in this glossary connects back to something we do for clients, day in and day out. Our SEO team builds the technical groundwork, the content and the backlinks that move a site up the results page.

  • Our GEO team works to get your brand named and cited inside ChatGPT, Google’s AI Overviews, Perplexity & Copilot.
  • Our PPC team manages bids, budgets, ad copy, and targeting across Google Ads and Microsoft Advertising, and we check the numbers often enough to catch waste before it eats your budget.
  • Our analytics team sets up tracking in GA4, builds dashboards you’ll actually open, and explains, in plain terms, what the data shows.
  • Our web team fixes page speed, crawlability, broken redirects, and thin content, whether that means small design changes or a full rebuild.
  • Content strategy covers what you publish and why, written for real readers first and search engines second, something our content marketing team builds around.

None of these pieces work alone. SEO, content, GEO, and analytics all feed each other, and paid campaigns run better once that data is in place. One solid audit can change three strategies at once. Direct Online Marketing has connected these pieces for clients since 2006.

Not sure which one applies to your situation? Contact us, and we’ll walk through it together.

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