Link Reclamation

This is when outreach is performed to earn backlinks to your site. The situations in which this occur can be if your domain name changes, a re-branding occurs, or when your brand is mentioned online (in an article, blog post, etc.) and there is no link from the mention going back to your website. When this happens, reach out to the blogger, news outlet, or webmaster and request that a link to your site be added in to the appropriate anchor text.