Glossary
What are Local Business Listings? - Each of the major search engines offers local business listings that appear next to maps at the top of the page on many locally targeted searches. Businesses may either submit new requests or claim existing local business listings if the search engines have already added the company to the results, and for service area-based businesses, this can be one of the most crucial pieces of the SEO strategy. Having a website is not required for having a local business listing, though it can increase the effectiveness of the listing.
Below are a couple of the types of Local Business Listings that are important for Local SEO and making sure your business is found within search engine search result pages:
Google Business Profile - A Google Business Profile, formerly known as Google My Business, is an online local business listing that helps local businesses manage their presence on Google Search and Maps. It allows businesses to provide important information such as address, phone number, hours of operation, and customer reviews. This tool is essential for Local SEO, enhancing visibility for businesses in local search results.
Bing Places For Business - A Bing Places for Business profile is an online local business listing service that allows local businesses to manage their presence on Bing search engine and maps. It enables businesses to update and display essential information such as location, contact details, and hours of operation, playing a vital role in Local SEO. This profile helps improve visibility in local search results on Bing.