Mobile Friendly – In today’s world it is essential that your site is optimized for mobile users. The site display must be able to shrink down to display on a mobile device while still being functional and user-friendly. There are 3 ways to ensure that your site is mobile friendly:
  1. Responsive Web Design: Serves the same HTML code on the same URL no matter what device while rendering the display based on screen size.
  2. Dynamic Serving: Uses the same URL regardless of the device; however, generates a different version of the HTML depending on the device and what the server knows about the user’s browser.
  3. Separate URLs: Serves different code to each device on separate URLs. After detecting the device, this configuration redirects the to the appropriate page.
Be sure to check the mobile friendliness of your site with Google’s Mobile-Friendly Test Tool.