glossary Category: SEO
Scraping
The process of copying content from one Web property and using it on another. In…
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Schema Markup
An important tactic employed in SEO, schema markup is a piece of code you can…
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Reciprocal Link
A link exchange between two sites, generally as part of a greater link-building strategy. Both…
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RankBrain
Another notable Google algorithm update is known as RankBrain. In October 2015, Google announced that…
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Rank
How well a particular Web page or website is listed in the Search Engine’s Results…
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Query
Query is another term for “keyword” or “search term.” Within Google Ads, search query reports…
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Press Optimization
The optimizing of press releases for search engines. This process has many similarities to Search…
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Premier Google Partner
This valuable designation was added in 2016 to recognize the top-performing agencies that meet additional…
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Permission Marketing
Along the lines of Opt-in registrations, permission marketing focuses on receiving the consent of users…
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