Google Safe Search
Google

Google Still Hates Children – Not So Safe Search

By Justin Seibert| 1 Min Read | July 25, 2011

While doing some searching today for some branded terms, I ran a search on “long fence.”  So of course I get a picture on an AdWords ad of a woman in a fish net dress apparently wearing no bra. For the more technical among you, you’ll tell that this is an example of modified broad matching gone wrong from the advertiser’s perspective.

I logged out of everything and still got the same result.  Then I made sure safe search was on (it wasn’t – this should be the default in my opinion, but whatever).  Ran the result again, same result.

Here it is with Justin Less Offensive Search™ blurring:

And, yes, I’ll keep ranting and posting these examples as I find them.


justin-seibert-headshot

Written by Justin Seibert

Justin Seibert is the President of Direct Online Marketing. Justin holds a Bachelor of Arts from Vanderbilt University. He contributes a wide range of online business-oriented topics, including the subject of exporting. His contributions can be found on publications such as the Pittsburgh Business Times, AdAge, SES Magazine, and La Voz del interior. Justin and his family enjoy learning about new cultures during their travels.

View Justin Seibert's Full Bio

Related Articles

All Blogs
By Jason Ohsie| 14 Min Read | April 21, 2023

19 Popular GA4 Questions (With The Right Answers From Our Expert Analysts)

Do you have questions about Google Analytics 4, the latest version of the site measurement…

Read Article right arrow
Free Looker Studio Report Templates
By DOM Team| 3 Min Read | January 30, 2023

Grab These Free Looker Studio Report Templates (Updated for 2023)

Below you will find 4 free Looker Studio templates you can use to get started…

Read Article right arrow
Set Up Subdomain Tracking (Without Going Insane) - Updated For GA4
By DOM Team| 13 Min Read | November 7, 2022

How to Track Users Across Subdomains (Updated For GA4)

Looking for information regarding subdomain tracking for monitoring users across your entire platform in Google…

Read Article right arrow