Google Still Hates Children – Not So Safe Search

Google Safe Search

While doing some searching today for some branded terms, I ran a search on “long fence.”  So of course I get a picture on an AdWords ad of a woman in a fish net dress apparently wearing no bra. For the more technical among you, you’ll tell that this is an example of modified broad matching gone wrong from the advertiser’s perspective.

I logged out of everything and still got the same result.  Then I made sure safe search was on (it wasn’t – this should be the default in my opinion, but whatever).  Ran the result again, same result.

Here it is with Justin Less Offensive Search™ blurring:

And, yes, I’ll keep ranting and posting these examples as I find them.

Justin Seibert

About The Author

Justin Seibert is the President of Direct Online Marketing. Justin holds a Bachelor of Arts from Vanderbilt University. He contributes a wide range of online business-oriented topics, including the subject of exporting. His contributions can be found on publications such as the Pittsburgh Business Times, Advertising Age, SES Magazine, and La Voz del interior. Justin and his family enjoy learning about new cultures during their travels.

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