E-commerce advertising means you don’t have to solely rely on bricks and mortar to bring customers into your business. With the right strategies and the right implementation, you can effectively market your products and services digitally via your virtual storefront.
E-commerce advertising is unique because it focuses on pulling in the maximum amount of traffic to your website while also converting traffic into maximum sales. This is great because a rush of visitors might look good on your analytics reports, but it won’t improve your bottom line if customers leave without making a purchase or taking measurable action.
Diving in to the advertising techniques below can help you grow e-commerce sales and grow your business.
Invest in Paid Traffic
It might sound counterintuitive to pay out to get customers’ attention, instead of customers paying you. But paid traffic works if it’s executed in the right ways.
Paid traffic includes banner advertisements, pay-per-click, or pay-per-acquisition arrangements. Driving traffic with pay-per-click arrangements through Facebook or Google Ad Words can be a great tactic to grow sales.
A lot of your success utilizing paid traffic as an advertising method will depend on what’s on your website. A well-designed website is more likely to convert customers than a site that is slow to load, poorly designed or has other obstacles. And keep in mind; even if you’ve paid for people to visit your site, you can’t pay them to stay. If your site doesn’t deliver, customers will move on.
Proceed with caution when it comes to putting money into paid advertising. Take your time by investing small amounts over time to how and if it works for you and adjust accordingly.
Trust is hard to gain and easy to lose—and even harder to regain, especially when it comes to relationships between your business and your potential or current customers. If you can demonstrate that your business practices are trustworthy, your website visitors are more likely to engage and spend their time and money on your website.
Trust badges are emblems or logos that show how your website is secure, and they are a great way to demonstrate validity on your store web pages. Displays of which anti-virus software you use and what makes customer transactions secure will help to gain trust and encourage people to buy from you.
Create Compelling Copy Using Keywords
When you know what your audiences are searching for, you can create copy that caters to them. SEO and analytics tools will help you research the phrases and keywords your potential and current customers are using to find similar products and services. When you know how to effectively communicate for and with your audience, you’ll be able to show them you have exactly what they’re looking for. Consider outsourcing SEO research and content creation to a professional in order to make sure you’re putting the most compelling copy in front of customers.
Cross-Sell Products & Services
Don’t confuse cross-selling with upselling, which is getting someone to buy a higher-end version of the product or service they initially wanted. This is about products that make sense when paired together. When you go to the grocery store to buy peanut butter, it would make sense to pair jelly along with it. Similarly, when someone is shopping online for a laptop, it would make sense to suggest pairing a printer, mouse, or other accessories. If you have the ability to cross-sell, this can be a profitable way to get customers to buy in and buy more. For more advertising tips and insider knowledge, check out our free e-book to make sure you have all of your advertising bases covered. And contact us anytime to discuss e-commerce and sales growth opportunities or to talk about how we can work together to achieve your goals.