How to Know if Your Marketing Efforts are Spread Too Thin

By Anthony Pollino| 3 Min Read | May 5, 2016

marketing agency

Every business that wants to grow efficiently will ultimately face the question of how they want to go about using marketing and branding services. Many companies, especially small or newer startups, try to do their marketing and branding all on their own. There’s nothing wrong with that, as long as you have the means and expertise necessary to do so successfully. However, many businesses simply don’t have the means to handle it all themselves and instead must hire an outside marketing agency such as C-leveled.

As a premier marketing agency, C-Leveled offers a variety of services — from email marketing to search engine optimization — to help businesses of all sizes achieve success. We can only help those that recognize they need helping though. Here are a few tell-tale signs to watch out for that may indicate your marketing efforts are spread too thin.

1. Imbalance Among Mediums: One of the first things a marketing agency will look for when evaluating a new client is consistency across all platforms. You could have a great print/newspaper marketing campaign going on, but if one/all of your television, radio, or digital marketing efforts are lagging significantly behind, there’s a good chance your efforts are being spread too thin. A small team is only capable of so much. Even if their work is incredible, it could just be a matter of not having enough time in the day to take care of all of the many aspects of a complete marketing agency.

2. Sale Numbers and Analytics: Big imbalances between marketing platforms can usually be seen readily on the surface, but it’s also important to dig deep and look at the data/numbers behind all of your marketing efforts. If your sale numbers aren’t improving in any tangible way, it could indicate that the team currently assigned isn’t equipped to handle the task at hand.

3. Don’t Have Necessary Experts: Marketing is a broad term that can mean a lot of things today. Just because you have people on your staff who may be experts at creating a boots-on-the-ground local awareness initiative doesn’t mean they also have the experience and skills to implement a successful SEO and online marketing campaign.According to Search Engine Journal, approximately 93% of online experiences now start with a search engine, but 70 to 80% of users will ignore the paid advertisements completely. Handling a business’s SEO/digital marketing services alone can be a full-time job for a competent marketing staff. From consistent keyword tagging to consistent content marketing, which generates three times as many leads as traditional outbound marketing (according to Marketing Sherpa), if any one area is lacking, there’s a good chance you don’t have the right size — or people with the right skills — to do it all.

Aside from the actual goods and services a business produces, marketing is arguably one of the most important aspects of any company. Without it, most wouldn’t be able to garner attention or attract consumers. The best companies know the difference between an inherently sub-par marketing team and one that is simply too overwhelmed to effectively deal with all of the many components.

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