Social Media

TikTok for Business: Is It Right for Yours?

By Janice Masters| 3 Min Read | June 15, 2020
Advertising on TikTok | TikTok Advertising Agency | TikTok Displayed on Phone

Are you wondering if TikTok is right for your business? Let’s find out, and we will also share a few tips so you can increase the chances of TikTok success.

TikTok is the newest trend in the world of social media. TikTok allows the users to record videos of 15 to 60 seconds duration along with in-app editing features and integration of these videos into various major social media platforms.

It has already crossed 1.5 billion downloads on both Google Play and the App Store. Moreover, it has over 500 million active user logins every month, which brings us to the first important question.

Does Your Audience Use TikTok?

You must have seen how brands use various social media platforms such as Instagram to engage their consumers via stories, posts, IGTV, and live videos. TikTok allows your business to engage with your customers through bite-sized, shorter videos.

Although the largest age demographic of TikTok Users falls between 16 and 24, this platform is not only for Generation Z. It is no longer just a video creation app;  it provides your business with creative opportunities to advertise and market your brand.

First you need to research whether or not your audience is using TikTok. If the answer is yes, then your business is ready to create a TikTok account. This app is a more effective way for your video or marketing content to go viral than any other social media platform.

Use TikTok Advertising to Your Advantage

It took TikTok a while to adapt, but they finally have the ads feature available on their platform. There are four types of ads that you can benefit from:

In-feed Native Content

These ads are similar to Instagram or Snapchat stories. They support multiple features like app downloads and website clicks.

Brand Takeovers

This feature will let your brand takeover the TikTok platform for a day. You can create GIFs, videos, and images with embedded links to hashtag challenges or landing pages.

Hashtag Challenges

You can go viral by yourself instead of trying to participate in a hashtag challenge. For better consumer engagement, you can utilize promoted hashtags to your advantage.

Branded Lenses

These are 2D and 3D filters or lenses for users’ faces and photos.

How to Use TikTok: A Brief Guide

It is a simple three-step process to start using TikTok to showcase your brand.

Create Your Content on TikTok

Even if you are brand new in business, TikTok can help you with online marketing. All you need to do is plan creative content. Be authentic and add your own spin to create unique concepts to engage your audience.

Create Your First Video

Now that you have your content ready, it is time to create your first TikTok video. All you need is a smartphone and a microphone. You can add all sorts of effects and music in the background before uploading.

Share Your Video

The final step is to post and share the video with your audience. You can also share your TikTok content on WhatsApp, your Facebook business page, and Instagram.

Be Smart

Remember that TikTok is here to stay, and it is high time that you familiarize yourself with this app and have fun while promoting your business. So what do you think? Is TikTok right for your business? Do your research, create an account, and find out for yourself. If you need help creating a brand strategy for TikTok, reach out to our team.

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