Are Twitter ads an integral part of your online marketing strategy? Do you post frequently on the platform, but have no idea where to get started when you think about how to promote a tweet?
If you aren’t already using Twitter as an advertising vehicle, now may be time to take social media advertising on the platform seriously. After all, it is one of the world’s largest and most popular social networking platforms – ranking in the top 2o ahead of sites like Reddit and LinkedIn, according to research from Buffer.
Twitter has over 436 million users logging in every month, which means it has an undeniable potential for helping your brand reach both current and prospective consumers. But how can you use it to reach the customers who have never heard about your brand?
The answer is “Twitter ads.” Twitter offers advertisement options for various goals, and as there is no cap on a minimum budget, any business owner can access this feature to their advantage.
How To Promote A Tweet To Your Target Audience
How To Promote A Tweet: Getting Started
First, you need to create a Twitter account for your brand. Even if you do not want to promote yourself, you can still use it as a communication means to interact with your customers to reply to their concerns and comments.
Once you have an account, write your first tweet and explore different options and see if people are already talking about your business or brand. It is best to follow other companies and brands in your niche. This way, you will appear in relevant searches by potential customers. Once you are familiar enough with the platform, you head to the “start advertising” section of Twitter and start utilizing perks of paid advertisement.
Select Your Objective
Your first objective will be to select a goal for your business’ ad campaign. If you have already tried Facebook advertising, you should not have any problems understanding Twitter advertising.
You can choose different objectives such as get more followers, send people to your brand’s website, get more followers to retweet about you, etc. You can choose from many options, depending on the outcome you wish to reach from your Twitter ad campaign.
You can choose to run one or multiple ad campaigns, depending on your budget and marketing goals.
How To Promote A Tweet To A Targeted Audience
Once you know your goal, you need to decide your target audience. You can choose from criteria, such as gender, age, location, language, and so on. Twitter allows you to be as specific as you want. You will have a variety of options, including interests, keywords, and tailored audience behavior to add to your targeting.
Set your Budget
The Twitter ads system is auction-based; therefore, you must specify the maximum budget you are willing to invest for each action through your Twitter campaign. For example, if you aim to gain followers, Twitter will charge you whenever you acquire a new follower and not for replies or retweets.
Create Your Tweets
Once you have decided on your goal, budget, and targeted audience, all you need to do is create your tweets. You can do so by composing tweets with links, texts, and images, or selecting from your existing tweets.
You can also choose to schedule your tweets. This allows you to set up your marketing campaign in advance, and your tweets for any special announcements will go live at a specific time.
Apart from Twitter ad campaigns for your business, Twitter recently rolled out its quick promote feature that allows businesses to promote their best-performing tweets from their dashboard directly. Plus, they do not have to go through the entire ad campaign workflow.
All you need is to set a budget, and the Twitter will automatically target an audience with similar interest to your brand and your tweets will appear in their timelines. This feature helps small to medium-sized organizations that want to reach more consumers without investing too much effort and time into advanced options.
Now that you know how to promote a tweet, we want to let you know that the team at Direct Online Marketing is here to help if you are looking to grow the reach of your Twitter profile or your other social media accounts. Get in touch with our team of social media and digital marketing strategy experts for a no-risk consultation.