Google is updating it’s search engine algorithm this morning, according to an announcement per the company. Monday’s Google algorithm update will serve as a core algorithm update. Google is calling the change, “June 2019 Core Update.” While the search engine makes hundreds of tweaks annually to its algorithm, this is the second round of core changes that have been announced as official Google updates in 2019.
While the algorithm update’s name is far from clever, the announcement marks a change in the way Google handles search algorithm updates. Every few months, Google performs core updates to its search algorithm. But typically these core updates are discovered by site owners monitoring their rankings and traffic. In this case, Google got ahead of site owner speculation by announcing the change 24 hours prior.
Tomorrow, we are releasing a broad core algorithm update, as we do several times per year. It is called the June 2019 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this tweet for more about that:https://t.co/tmfQkhdjPL
— Google SearchLiaison (@searchliaison) June 2, 2019
Danny Sullivan, Google’s public search liaison, said that Google’s altered PR approach to this core update does not signify a more robust change.
Nothing special or particular “big.” It’s the usual type of core updates that we regularly do. We just wanted to be more proactive. Rather than people scratching their heads after-the-fact and asking “hmm?,” we thought it would be good to just let folks know before it rolled out.
— Danny Sullivan (@dannysullivan) June 2, 2019
As for the exact time, the June 2019 Core Update will trigger, that remains unknown. What I can say is that DOM’s search traffic is experiencing a soft bump this morning. Such information won’t be meaningful until we can detect a sustained traffic trend in either direction. But so far, so good.
This past March, a similar core quality adjustment was also made, so this is the second round of major Google updates in 2019.
We can’t speculate on what June 2019 Core Update’s impacts will be, however, we can safely surmise it will continue to reward strong content marketing efforts. Google search ranking still relies heavily on authoritative backlinks and informative content.
Aside from today’s June 2019 Core Update, Google is also embroiled in a potential DOJ anti-trust case. The effort to reel in Google’s alleged monopoly could result in a bipartisan investigation. Google has a history of quelling government concerns over its business practices, mainly by making preemptive changes. The magnitude of an anti-trust investigation into Google, Amazon, and Apple, could have resounding effects across consumer and digital marketing platforms.