I’m sure you may be scratching your head thinking, “Frederick, MD is already on the map: What is this lady talking about?”
I’m talking about GYBO!
Well, let me introduce you to Google’s Get Your Business Online team (otherwise known as GYBO). This team was formed in 2011 with a single mission: to get every business (big or small) online.
The team has traveled to all 50 states and helped thousands of businesses. However, there is much more help to be had, as only 37% of businesses have claimed a local business listing on a search engine.
Did you know that 4 out of 5 people use search engines to find local information, such as business hours, directions, and reviews?
How often are you out and about and simply whip out your phone to check the hours of your favorite local establishment? Or possibly for directions to that great new restaurant you heard about?
We were shocked at the small percentage of claimed listings!
As DOM’s local optimization guru, I committed to partnering with the GYBO team to help spread the word and get your businesses “on the map!” Since DOM is already a certified Google Partner in the Managed Agency Program, we were eager to join hands with Google once again to help businesses grow.
Has Your Business Been Googled?
When was the last time that you Googled a business online?
Have you ever Googled your own business?
What do you see?
You would probably be amazed to learn that much of what is shown in search results is information pulled directly from your Google My Business (GMB) listing.
Here is an example of branded local search results for Direct Online Marketing. I have highlighted all the information that is pulled in from our GMB listing.
That’s some pretty important information. And we absolutely want it to be correct!
Can your customers find your information?
Here is an example of generic local search results for “online marketing companies west virginia.” Once again, I’ve highlighted the information that is pulled in directly from GMB.
It is imperative that you ensure your information is correct and optimized for local search.
Google actually bases its local search results on relevance, distance, and prominence. Businesses can’t pay or request for a better ranking because Google Maps and Google My Business are both free services. Storefronts and service area businesses can appear on Google Maps by setting up a free Google My Business account.
Where to Begin?
What if you have no idea how to do that?
What if you have a GMB page but it’s not optimized?
No worries, you are in luck! During our Grow with Google event in Frederick MD, you will have the opportunity to sit with me or one of my awesome teammates to ensure that your listing is claimed and up to date!
The really great part about this, we have a communication line directly into Google My Business. We can help get your listing verified within 24–48 hours, rather than the 2 weeks that it can take otherwise.
“Swag,” You Say?
As GYBO partners, Google has armed us with some awesome swag specific to each city!
We’re talking t-shirts, tote bags, note pads, pens, and much more! So not only will we be offering free expert assistance and advice, we’re going to give you free stuff to show some love for Frederick, MD!
Oh, and breakfast is included too!
Why would we do this?
Because we are passionate about helping companies grow their businesses online and we actually enjoy it!