glossary Category: C
Customer Relationship Management (CRM)
Software solutions that help enterprise businesses manage customer relationships in an organized way. An example…
Read Article
Crawler
Component of a search engine that gathers listings by automatically “crawling” the Web. A search…
Read Article
Cost per Impression (CPM)
A common internet marketing cost structure, especially for banner advertising. You agree to pay a…
Read Article
Cost per Click (CPC)
A common way to pay for search engine and other types of online advertising, CPC…
Read Article
Cost per Acquisition (CPA)
An online advertising cost structure where you pay per an agreed upon actionable event, such…
Read Article
Cookie
Think of cookies like Batman’s Bat Tracer. When you visit a website, Batman sticks a…
Read Article
Conversion Rate Optimization
Depending on what your site deems as a conversion, there are steps that can always…
Read Article
Conversion Rate
This statistic, or metric, tells you what percentage of people is converting (really!). The definition…
Read Article
