glossary Category: C
Customer Relationship Management (CRM)
Software solutions that help enterprise businesses manage customer relationships in an organized way. An example…
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CSS
CSS – short for Cascading Style Sheet. CSS plays a vital role in digital marketing,…
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Crawler
Component of a search engine that gathers listings by automatically “crawling” the Web. A search…
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Cost per Impression (CPM)
A common internet marketing cost structure, especially for banner advertising. You agree to pay a…
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Cost per Click (CPC)
A common way to pay for online advertising, particularly on search engines, CPC means you…
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Cost per Acquisition (CPA)
An online advertising cost structure where you pay an agreed-upon fee per actionable event, such…
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Cookie
Think of cookies like Batman’s Bat Tracer. When you visit a website, Batman sticks a…
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Conversion Rate Optimization
Depending on what your site deems as a conversion, some steps can always be taken…
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Conversion Rate
This statistic, or metric, tells you what percentage of people is converting (really!). The definition…
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Contextual Advertising
A feature offered by major search engine advertisers that allows your digital advertisement to be…
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Content Tags
HTML tags that define the essence of the content contained within the page, readable by…
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Content Network
Each major search engine offers a form of a content network within its paid search…
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