glossary Category: E
Expanded Text Ads
These are text ads with double the characters compared to standard text ads. The new…
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Eyetracking
A process that allows testing of websites for usability or any other purpose. Eyetracking is…
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Enhanced Bidding
A feature specific to Google Ads. When you select to utilize enhanced bidding, you’re giving…
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E-Marketing
Another synonym for online marketing, internet marketing, or digital marketing. Marketing strategies (like SEO, PPC,…
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Email Campaign System
Email is perhaps the most overlooked and underutilized (based on cost and effectiveness) form of…
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Ego Keyword
A keyword an individual or organization feels it must rank for in either or both…
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EdgeRank
The algorithm Facebook uses to rank business / brand pages, groups, celebrity pages or individual…
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eCommerce
The ability to purchase online. eCommerce also goes by other super-snazzy names like etail. Website…
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