glossary Category: I

By DOM Team| 1 Min Read | September 19, 2017

Instagram

A social network for users to create images using a selection of filters and share…

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By DOM Team| 1 Min Read |

Interstitial

A digital ad that appears between two pages a person is trying to view. The…

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Internal Linking

Placing hyperlinks on a page to other pages within the same site. This helps users…

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By DOM Team| 1 Min Read |

Internet Marketing

Any of a number of ways to reach internet users, including Search Engine Marketing, Search…

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Influencer Marketing

Similar to celebrity endorsements, brands and marketers will often reach out to content creators and…

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By DOM Team| 1 Min Read |

Index

The collection of information a search engine has which searchers can query against. With crawler-based…

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Inbound Marketing

Marketing services and strategies that successfully cause prospective customers to navigate to a website on…

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Inbound or Incoming Links

See Backlinks

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Impressions

The number of times someone views a page displaying your digital ad. Note that this…

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By DOM Team| 1 Min Read |

Image Maps

Clickable regions on images that make links more visually appealing and websites more interesting. Image…

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