glossary Category: Q

By DOM Team| 1 Min Read | September 19, 2017

Quality Score (QS)

A numerical score Google Ads assigns to various account components (e.g. campaigns, ads), but only…

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By DOM Team| 1 Min Read |

Quality Index

Yahoo! Japan’s version of the more widely known Google Ads Quality Score. Along with bids,…

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By DOM Team| 1 Min Read |

Query

Query is another term for “keyword” or “search term.” Within Google Ads, search query reports…

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