You know what’s really awesome? When someone does all the hard work on something and then you can pass along that information and look like the good guy.
Enter Peter Shankman’s Help a Reporter Out (HARO). Or more accurately, enter me talking about HARO.
A couple weeks ago I joined a tight-knit community of a billion or so people and found out about HARO. Simple yet kind of revolutionary* concept, which I’ll attempt to explain without reading more through Peter’s Web site or attempting to do any kind of interview questions. My external excuse is that Peter’s probably at the Search Engine Strategies conference. Internally I’ll admit that I’m just lazy.
* An exaggeration, I guess. It’s not like a bunch of new media folks got together and dumped a lot of press releases and fax machines into the Boston Harbor…yet. You just wait!
HARO in Plain English*
Reporters write articles for publications. Often these reporters need quotes from experts to back up what they write and make their articles more interesting. Finding experts can be a very time consuming process and particularly difficult for obscure subjects.
Peter Shankman saw the problem here and came up with a fix. He sends out a list 3 times a day with expert requests from reporters. Much like a regular, run-of-the-mill Zombie, I was infected by his list. I then turned and infected other pr professional friends, who will probably infect their own circles. Tomorrow morning, we’re going to wake up and realize this HARO Zombie catastrophe was just a dream, only to see Peter Shankman’s helicopter touch down on the news.
* Full circle.
Surely Peter is getting paid back tenfold for putting in this effort, but it still deserves being trumpeted. Go check it out now and find interesting things for your friends and clients to speak about to get some press: