Google Begins Displaying Podcast Results in Search Results Pages

Google Podcasts Search Results

Google Search results now display playable podcasts. According to Google, podcasts found in search results will feature play buttons. But hey, who needs a Google announcement when we can view the change for ourselves?

In the below example, I searched for a popular podcast, The Joe Rogan Experience. You see the results search business as usual, except for the additional Joe Rogan playable podcasts. That said, the play button is mildly misleading. When you click the play button, you’re directed to a new Google Podcasts page that auto-plays the episode. This page supports basic audio player functionality, such as play and pause.

google podcast search

After you hit play.

podcast google search autoplay

The Google playable podcasts results only lists the three most recent episodes by default. When you click “more episodes,” Google will take you to a given podcast’s feed, a list of all episodes in chronological order. You can expect the same look and feel on your mobile devices.

It’s an important change for marketers looking to promote training courses online, a strategy that typically includes podcast creation.

If you are logged into your Google account, you’ll be able to sync your playback status across devices.

For Google, last week’s podcast search change classifies as the try, try again strategy. In 2016, Google attempted to merge podcasts and Google Play. That strategy failed after only a few years.

Google’s podcast search results update comes as no surprise; rumors have been circulating for several months regarding a potential change.

According to Google’s founder and head of product for Google podcast, Zack Reneau-Wedeen, the change will help heighten the audio experience in Google search. The change is “a step toward making audio a first-class citizen across Google,” Remeau-Wedeen stated.

The change can be experienced on Android’s Chrome, Google Home, and Google Assistant.

Google Podcast Search Results and Copyright Issues

Whenever Google Search displays content from sites directly in results, you can expect site owners to cry foul. In many cases, they have justification for their sentiments. In the case of showing podcast episodes in search results, Google plays the files directly from content owners. This should quell any armchair legal challenges over the change.

Podcast Markup for SEO

The change benefits podcasts marketers looking for more search engine exposure. To properly SEO your podcast, you’ll need to utilize podcast markup. Google recommends using author, category, description, image, and explicit tags to describe your podcast. You can find everything you need right here.

About The Author

Cory Hedgepeth is a staff writer and Senior Digital Marketing Strategist for Direct Online Marketing. He covers trending news in search engine optimization, email marketing, and social media. Cory has contributed to CustomerThink, the Institute For Entrepreneurial Excellence at Pitt, and major publications like USA Today over the span of 10-plus years. His career in digital marketing began in 2001, today he consults global brands on search engine optimization strategy, including content marketing efforts. He’s a diehard Kansas City Chiefs fan who bravely faces their annual playoff choke jobs.

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