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Amazon Advertising Services To Drive Scalable Growth
Tap Into The World’s No. 1 Online Marketplace
Placing ads on Amazon puts your business in front of people who are ready to buy. Increase your online visibility and sales with Amazon Advertising Services from Direct Online Marketing.
Are you thinking of venturing into the waters of Amazon advertising? Have you been advertising on Amazon for a while but can’t get the results you want? DOM can help. We are an Amazon advertising agency with experience optimizing paid advertising campaigns to the peculiarities of this dynamic online marketplace.
Let us show you how to make the most of your money advertising on Amazon:
- Amazon Sponsored Products Campaigns
- Amazon Sponsored Brands Campaigns
- Amazon Sponsored Display Campaigns
These are the three broad ways to advertise on Amazon. At DOM, we use our extensive experience in pay-per-click ads to create the optimal setup for your products.
Our Amazon advertising management drives results. More qualified leads. More sales. With no long-term contracts—just month-to-month commitments. The Inc. 5000 has recognized us as one of the fastest-growing businesses in the United States. Google considers us one of their Top 3% Premiere Partner Agencies. And our clients stick with us: We have an 85% client retention rate.
Let’s talk.
Get a Free Amazon Advertising Audit
Our Approach to Amazon Advertising Management
Managing Amazon ad campaigns requires meticulous, continual attention. There’s no setting-and-forgetting, not if you want results. The DOM team strategizes the best levers to pull in Amazon to advertise your particular product, in light of its unique value proposition. We create ads, monitor them, and then make small, repeated adjustments to incrementally increase performance and minimize inefficient spend.
Direct Online Marketing’s Amazon Advertising Services free up your time to focus on what you do best—running your business.
Amazon Campaign Strategy
To create an effective Amazon ad campaign, you must have a clear business goal and target audience in mind. So we begin with conversations about what kind of interactions are most meaningful to your business. Impressions? Clicks? Conversions? Form submissions? Purchases? A minimum order value of $125? An ROI on your ad dollars of at least 3 to 1? These are KPIs that we often consider with our Amazon advertising clients.
Then there’s keyword research, competitor review, ideal client profiles, and an honest assessment of what products are in demand and which are less likely to succeed through Amazon ads.
With this rich picture of your business and the Amazon advertising landscape in hand, DOM crafts lean ad campaigns that are designed to reach just your audience with no more than the necessary ad spend. Once campaigns are running, we launch into tracking and optimizing mode; we review data regularly to trim away ads that aren’t producing while putting more resources towards efforts that are driving performance.
Schedule a Discussion about Amazon Advertising Management with DOM
Bid Management of Amazon Ads
Bidding effectively is key to success in PPC campaigns. Amazon is no different.
In the world of Amazon advertising, bid management is a critical component that can make or break your campaign. It’s not just about placing the highest bid; it’s about knowing when and where to place strategic bids that will yield the best results. Our team closely monitors bidding activity, adjusting bids in real-time to outmaneuver competitors while keeping costs under control. This ensures that your ads secure prime placement without overspending. Think of it as an auction where we ensure you’re always in the winning position, but at the most cost-effective price.
Budget Allocation and Pacing of Amazon Ads
Effective budget management is about more than just setting a spending limit. It’s about strategically allocating your budget across different ad types, times of day, and audience segments to maximize returns. At DOM, we carefully pace your budget throughout the campaign duration, ensuring that you don’t burn through your budget too quickly or miss out on opportunities later in the campaign. Our Amazon advertising agency’s approach ensures that your campaign maintains momentum from start to finish, driving consistent results and optimizing every dollar spent.
Paid Advertising Clients Who Trust Us
Helping Your Team Go Further
“Everyone we’ve worked with at DOM has been incredibly knowledgeable and professional. They felt more like an extension of our team than just another vendor.”
Rachel Bogdanovich
SaaS Marketing Leader
SEO & PPC For Telecom Company
“We engaged with DOM to lower our CPA, and they did that above and beyond our expectations. I can’t pick anything they could have improved upon. Each meeting you can tell they care about their clients’ goals, and that impresses me the most.”
Shea Georgetti
Partner
At DOM Pricing Isn’t Tied to Amazon Ad Spend
When you go with DOM for managing your paid Amazon ads, you’ll pay a flat management fee—none of this “percentage of your ad spend” model that most digital marketing agencies use. We’re all about making recommendations because we truly believe they’re the best move for your business, not because it might bump up our earnings.
Here’s why we think tying pricing to your ad spend can be a detriment to your results:
- Someone always ends up getting the short end of the stick. Big budgets mean the agency pockets more cash, even if they’re not doing any extra work or delivering better results.
- On the flip side, smaller budgets can make it tough to get everything done that’s needed to make your campaigns work, all while trying to stay profitable.
The incentives just get all messed up. An agency might be tempted to push you to spend more—not because it’s the best thing for your business—but because it fattens their wallet.
That’s why at DOM you pay a flat management fee each month for Amazon Advertising Services.
Elevate Your Brand with an Amazon Store
Amazon Stores offer brands a unique opportunity to create a personalized, multi-page storefront directly within the Amazon marketplace. By leveraging Amazon’s customizable templates and intuitive drag-and-drop interface, you can showcase your products or services in a visually appealing and organized manner.
Creating an Amazon store delivers enhanced brand visibility. You can present your products to a targeted audience on the most trafficked eCommerce platform. Once people get to your store, it’s crucial that they have a seamless shopping experience. DOM helps businesses create a cohesive and engaging shopping journey through Amazon advertising services.
Tracking how your Amazon store is performing is the next priority we focus on at DOM. You need to monitor KPIs, sales, and traffic sources to evaluate the effectiveness of campaigns. With clean, reliable data from analytics in hand, you can make data-driven decisions for your business.
Our Amazon advertising management includes analytics insights, optimizing product pages, and user experience improvements. We take our years of experience with Amazon ads and apply the best practices that we’ve gained through a lot of blood, sweat, and tears helping our clients succeed.
DOM Helps Businesses Reach the High-Intent and Massive Group of People that Shop Amazon Regularly
Advertising on Amazon gives you direct access to Amazon’s uniquely large and active customer base. Millions of people shop on Amazon each day. And these people aren’t just browsing. It’s a marketplace buzzing with visitors ready to spend. For sellers, it’s a unique shot at connecting with a vast, engaged audience that’s on the hunt for products just like yours.
There are an estimated 300 million active Amazon customer accounts world-wide. Within that figure, there are about 150 million Amazon Prime members, who are people who are used to the exclusive deals and quick shipping that are perks of Prime. These stats give a sense for the ready-made audience that Amazon advertising reaches: people in the habit of buying online from one particular place.
Our Amazon advertising agency is experienced in getting our clients in front of this motivated audience on Amazon.
Amazon Advertising Services FAQs
Amazon Ads offer a bunch of perks that can give your products and brand a real visibility boost. Your ads pop up in high-traffic spots like search results pages and product detail pages in the Amazon store, putting your stuff right where people are looking.
Cost Control at Your Fingertips
For new sellers, managing costs is important, and Amazon Ads gives you that control. You can set your own bids and budgets, which helps you keep a tight grip on spending as you get the hang of how things work on the platform.
Free Promotion for Your Brand
If you’ve got a brand enrolled in the Amazon Brand Registry, you’re in luck. You can create a free Amazon Store, giving you a dedicated space to showcase your products and tell your brand’s story without spending a dime.
Tap Into Amazon's Massive Audience
Finally, advertising on Amazon lets new sellers tap into one of the biggest customer bases out there. With millions of active shoppers on the platform, you’re putting your products in front of a huge, ready-to-buy audience.
At Direct Online Marketing, we’ve seen new sellers have success with sponsored products ads on Amazon. These are your bread-and-butter ad type when you’re just getting started with Amazon Ads.
These ads pop up in search results and on product detail pages, so they’re hard to miss. You can target them by keywords or specific product ASINs. They link directly to product detail pages, which is ideal for driving sales of specific items. If you’ve got a product that you know is a winner, this is the way to get it noticed. DOM can help you strategize and manage Amazon ads.Video ads and display ads serve different purposes in the marketing funnel. Video Ads excel at upper-funnel activities, such as brand awareness and building recognition. Display ads are more effective in lower-funnel, conversion-focused campaigns, where the primary goal is to drive immediate sales or actions.
As to the experience required to run these ad types effectively, video ads typically demand more expertise to manage effectively due to their complexity and the nature of video content, whereas display ads are easier to set up and manage, making them more accessible for advertisers of all experience levels, especially with sponsored display ads.
The targeting options between the two are significantly different. Video ads provide advanced targeting options, including behavior and demographic-based targeting, allowing you to precisely reach your ideal audience. On the other hand, display ads generally focus on product or interest-based targeting, with the added ability to retarget viewers who have previously viewed specific products.
Partnering with Direct Online Marketing for Amazon advertising management offers several key advantages.
Our internet marketing agency’s expertise and experience in managing campaigns across various industries can help your business optimize its advertising efforts more effectively. Plus we provide comprehensive Amazon advertising services, covering everything from Sponsored Products to Sponsored Brands and Sponsored Display ads.
The data-driven approach we employ uses advanced analytics and reporting tools to track performance and make informed optimizations. This leads to improved performance and ROI, saving businesses time and resources by handling the complexities of ad management on Amazon.
DOM stays up-to-date on Amazon's frequent changes and adjusts strategies accordingly. This also means that you can focus on running your business; let DOM run your ads.
At DOM, we believe in transparent and fair pricing for paid ads management.
That's why we charge a flat management fee rather than taking a percentage of your ad spend on any given platform (including Amazon ads).
We want to ensure that our recommendations are always in your best interest, without any conflicts. When pricing is tied to how much you invest in advertising, it can negatively impact your results in two key ways:
- First, one side of the partnership often ends up at a disadvantage—agencies may earn more from larger budgets without necessarily adding extra value, while smaller budgets can make it hard to achieve success without compromising profitability.
- Second, the agency's incentives can become misaligned, potentially leading them to push for higher ad spending to increase their own earnings.