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Amazon Marketing Services
Reach Potential Clients in the Largest Online Marketplace
Success on Amazon comes from positioning your brand right where your ideal customers are already looking. That’s where Amazon Marketing Services from Direct Online Marketing comes in. DOM develops strategy and implements tactics that enhance your visibility, drive traffic, and increase sales through strategic marketing.
Why Choose DOM for Digital Marketing for Amazon
DOM is digital marketing that gets the job done: generating more qualified leads and boosting sales, with the freedom of month-to-month commitments (no prolonged contracts). We’ve been recognized by the Inc. 5000, listed in the top 3% of Premier Google Partners, earned the President's "E" Award for Export Marketing, and maintain an 85% client retention rate.
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Why Amazon Marketing Matters
Amazon isn’t just an online store; it’s the starting point for nearly half of all product searches. Imagine your product being front and center when someone searches for exactly what you sell. Amazon Marketing makes this possible by using a mix of sponsored ads, keyword optimization, and customer insights.
Sponsored Products is effective to increase visibility. These ads appear within shopping results and product pages, making them ideal for capturing attention. Sponsored Brands showcase a custom banner at the top of search results—perfect for boosting brand recognition. Combine these with Sponsored Display ads, which reach shoppers both on and off Amazon, and you’ve got a multi-layered strategy to maximize your brand’s exposure.
SEO For Amazon
Amazon is its own ecosystem. The general guidelines of search engine optimization still roughly apply. To drive scalable growth on Amazon, though, we at DOM have identified particular SEO activities that move the needle, and we’ve seen some that unexpectedly don’t produce results.
SEO for Amazon centers on visibility. When marketing on Amazon, appearing at the top of search results makes a tremendous difference in sales. Appearing above the fold, just as on the internet in general, matters a great deal. However, backlinks and meta descriptions provide less value on Amazon from what the SEO professionals at DOM have seen.
Amazon Product Titles, Photos & Keywords
The words that you select for the product title field are probably the single most impactful lever you have to pull with Amazon marketing.
An Amazon product title should be clear, descriptive, and include primary keywords, and communicate the product’s value if possible. Think about how you would search for the product yourself; that’s a great place to start in generating product titles that will catch the attention of searchers.
A high-quality photo is essential to presenting a professional appearance and enticing people to click. A blurry photo (or worse a non-existent one) is a sure way to have potential clients scroll past your Amazon listing.
Learn why image alt text still matters.
The keywords you run on are perhaps the most important non-user-facing element of marketing on Amazon. Keywords are what helps you narrow down the reach and spend of your ads to connect with people who are ready to buy, rather than merely spraying ads haphazardly and hoping for the best while your budget is quickly exhausted.
Direct Online Marketing is staffed with Amazon Marketing Strategists who conduct thorough keyword research. We conduct live searches to understand user sentiment around your product. This analysis also surfaces competitor insights that inform our Amazon marketing strategy. Further, we consult traffic metrics to get a better picture of what people are actually searching for and to understand expected costs per clicks. With this information in hand, DOM can craft an Amazon marketing strategy that is targeted to keywords with high-traffic, moderate competition, and optimal CPCs that align with your budget and business objectives.
SEO Clients Who Trust Us
Multilingual Marketing Solutions
“We felt fully guided during the whole process and we clearly understood how to achieve our marketing goals.”
Flor Utset
Manufacturing CEO
Clearly Articulated Execution Plans
“They’re great about looking to improve and still come to meetings with recommendations on how we can do better.”
Steve Jones
Demand Gen VP
Amazon Listing Optimization
At DOM, we pour our combined internet marketing knowledge into optimizing your listings on Amazon. SEO, CRO, PPC—an Amazon listing is a microcosm where we apply various facets of our digital marketing expertise.
The listing for your product needs to act as your company’s best (and only) salesperson. You’ve got one shot at this. You need to quickly and powerfully capture the user’s attention, a user who is being presented with dozens of other Amazon listings right alongside yours.
The foundations of a good Amazon listing align with SEO best practices generally. A product title that contains keywords and a high-quality image are a must. These elements, when done well, will get you seen on Amazon. Taking care with how you present these elements will take your listing to the next level and get someone to buy.
Over the years doing PPC and CRO at DOM, we’ve learned that people usually aren’t reading webpages word-for-word. People scan. People skim. Don’t just dump a wall of text in front of someone. Even if it contains relevant keywords, it isn’t likely to be easily skimmed or compelling to the casual visitor.
Snappy bullet points are best. Break the features and benefits of your product down into quick, informative phrases.
Our Amazon marketing team has seen this Amazon listing optimization tactic bring products from obscurity to page-one prominence.
SEO for Amazon ASINs
Direct Online Marketing is equipped to optimize your Amazon Standard Identification Numbers (ASIN) for search engines.
We have helped numerous companies find or create ASINs for their products, and implement SEO best practices on the broader Amazon product information for your items, of which the ASIN is an essential part.
Amazon ASIN optimization protects your brand and helps you navigate various Amazon regulations, which, if you run afoul of them, may result in fees from Amazon for mis-labeled products or even Amazon restricting your ability to sell altogether.
The first decision you have to make is whether to use an existing ASIN or to create a new ASIN. Amazon aims to provide an intuitive search experience in their online marketplace in part by maintaining clear organization of ASINs. This means that if you are looking to sell a kind of product that is already being sold on Amazon, you should find the existing ASIN and apply it to your product information section. On the other hand, if you are bringing a novel product to the market, you should apply for a new ASIN to delineate your product from others in the Amazon store.
The Amazon ASIN marketing team at DOM has driven the best results on Amazon for clients who have a robust ASIN strategy in place. Amazon gives advertisers the ability to create richer product descriptions when they practice good ASIN hygiene. ASINs are key to Amazon product optimization and generating scalable growth.
Amazon Marketing Services FAQs
- Local SEO This hyper-focused approach targets geographically specific searches, ensuring your business appears when local users seek relevant services. Think optimized Google Business Profiles, location-specific keywords, and positive online reviews.
- International SEO International SEO tailors your website and content to different languages, regions, and search engine algorithms, enabling global visibility. For international clients, we’ve had great success in helping create awareness and a growth in sales for international market entry. For exporters, Ecommerce vendors, higher education and SaaS clients, this can be a revolutionary change for your sales funnel, giving you a wider potential pool of clients or customers.
- Technical SEO This side of SEO focuses on the website's technical health, ensuring search engines can crawl and index your content efficiently. Think optimized site speed, mobile-friendliness, and structured data implementation, all of which are critical to higher rankings in search engines.
- On-page SEO This involves optimizing elements within your website itself, including keyword research, meta descriptions, title tags, image alt text, and high-quality content. Oftentimes, we find that our clients don’t understand why their competitors are outranking them on keywords they should absolutely be ranking for. We help you to better understand how the page’s structure, content, and perception by Google can be leveraged for optimal keyword rankings.
- Off-page SEO This builds your website's authority and credibility through external factors like backlinks from reputable websites, social media engagement, and online mentions. We help you to discover the levers that boost your authority in the eyes of search engines, and give you the tools to continually outperform your competitors both on and off the page.
- Website Migration Services We have worked to help successfully relocate and transition websites from old domains to new, or to migrate from one CMS to another, with our SEO site migration services out of our Pittsburgh and Wheeling, WV offices. To get website migration services for your business, contact us!
- Search engine algorithms change frequently, and staying ahead of the curve requires constant learning and adaptation. Agencies constantly monitor these changes and adjust strategies accordingly.
- Finding skilled SEO professionals, especially in a competitive market, can be difficult. Retaining them requires competitive salaries, benefits, and opportunities for growth, adding to the in-house cost.
- Powerful SEO tools can be expensive, and smaller teams may struggle to justify the investment. Agencies leverage diverse tools and resources, maximizing their optimization efforts.
- The goals of your SEO campaign (high level lead, sales, and traffic goals are different than more sophisticated campaigns targeting specific keywords or middle and bottom of the funnel lead generation)
- The resources you have available internally to support your SEO efforts
- The quality of the sites you are going to compete with for page 1 Google results
You will come across SEO companies that charge as little as $100 a month for their services, and also find companies that propose $100,000 a month for a wide-reaching project scope. Most of our clients invest around $6,000 a month or more in our SEO services. Campaigns tend to be above that average when we need to make a higher commitment of our technical and content specialists to a campaign, if you have multiple websites that need SEO attention, or a client has international marketing goals in non-English speaking regions of the world. In some cases, they are large franchisees or multi-location businesses or have multiple websites that need to be managed.
To give you an accurate SEO services proposal to help you hit your goals, please contact us for a no-obligation SEO audit.