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Convert Clicks Into Predictable Revenue

Paid Search Management & Digital Advertising Services

Stop spending on inferior results. Our ad management team drives measurable pipeline growth and sales without vanity metrics. We combine senior-level strategy, real performance data, and disciplined optimization to lower your cost per lead and turn paid search into a reliable revenue channel.

  • Top 1% Premier Google Partner
  • 20+ years of driving “Best Months Ever” for clients through successful PPC and Omnichannel campaigns
  • An exclusive agency partner in Google’s International Growth Agency Program (IGAP)
  • AI-driven learnings + human strategy = better lead quality

Invest in outcomes that drive profits.

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Google 2026
2026 Microsoft Advertising Partner
International Trade
Google IGAP
US Commercial Service
Clutch Premier Verified
Abby O’Connell PPC Team Lead

Paid Search Is Relentless. Strategic Execution Drives Results.

“Our paid search advertising team is dynamic, curious, and all about finding what makes your business tick. When it comes to rolling up our sleeves and getting results, whether that’s more calls, forms, or purchases, we’re the team you can count on to make it happen.”

Abby O’Connell

Digital Advertising Department Manager

HOW WE BRING SUCCESS

PPC Management That Drives Qualified Leads & Profitable Revenue Growth

Success in paid advertising doesn’t come from chasing tactics or increasing spend. It comes from deep expertise, aligned incentives, and the ability to adapt faster than the market.

Advantages that translate into smarter campaigns and better results for our clients.

Our digital advertising work has reached audiences on every populated continent. That experience earned us the President’s “E” Award for Export Service, recognizing our success in helping businesses expand into international markets.

As a top 1% Google Premier Partner and IGAP member, we work directly with Google on strategic account planning, early access to new ad formats, competitive benchmarking, and priority issue resolution

E Award

Month-to-month services with no contract.

We bet on ourselves every month. Clients stay with DOM because we drive real results.

Flat management pricing with zero surprises.

When you work with Direct Online Marketing, you pay a flat management fee, not a percentage of your ad spend.

Why? Because tying agency compensation fees to ad spend creates misaligned incentives. We will never make a recommendation unless we 100% believe it’s in your best interest. Our pricing model keeps the focus where it belongs:

  • Performance
  • Efficiency
  • Qualified Lead Growth
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Much like paid media, we don’t stand still.

We continuously bring new ideas to the table, from creative testing and audience expansion to landing page insights and smarter measurement. When platforms change or markets shift, we adjust strategy.

You get custom reporting built around what actually matters, so you always know:

  • What’s happening in your account
  • What we changed
  • Why we changed it
  • What we’re testing next

Paid search is not a static expense. Our goal is to help paid search become a reliable, evolving growth channel.

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We Have Results

Want expert feedback on how you’re performing?

Schedule your free audit today.

Get My Free Paid Advertising Audit

Make Your Return on Ad Spend Count

Since 2006, DOM has helped companies grow confidently online by improving their digital advertising results. As a paid search advertising agency with experience across dozens of verticals, we know how to connect ad strategy to business goals, turning ad spend into revenue.

  • Full-funnel paid media strategy
  • Expertise in search, social, display, shopping, & user generated content
  • Programs for multi-location and franchise hyper-local models
  • Human-led, AI-enhanced strategies
  • Programmatic media buying with brand-safety controls and frequency caps
  • Global and local market execution, including international expansion support
  • Conversion tracking and attribution – GA4, GTM, pixels, offline conversions
  • Landing page creation and testing with conversion rate optimization
  • Full-service account management from soup to nuts
  • Proactive analysis & recommendations
PPC Team

What Can You Expect From Your Free Paid Advertising Audit?

A no-pressure process for determining if we’re the right PPC ads management company for you, with a detailed digital ads audit to help you understand what potential your business has for growth.

  • Review of your active Google Ads campaigns by a certified digital advertising strategist
  • Analysis of your current pay per click ads traffic volume and what opportunities exist
  • Assessment of your conversion actions & potential validity
  • Actionable feedback on performance issues holding your campaigns back
  • Competitor review to see how you stack up against them
  • Identification of growth opportunities to improve in 5 key areas
  • New campaign type recommendations
Get My Free Paid Advertising Audit
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We’re a Top 1% Premier Google Partner

We are highly accredited across all major platforms, but one of the accomplishments our PPC company is proudest to acknowledge is our standing as one of the Top 3% Google Partner Agency members in their managed agency program.

  • Strategic account planning
  • Early access to new features
  • Issue resolution escalation
  • Participation in beta opportunities
  • Competitive set benchmarking
  • Industry trends data
Let's Achieve Your Goals
Google IGAP

Google IGAP Partnership

DOM is proud to be a Partner in Google’s International Growth Agency Program (IGAP). Google offers this exclusive, invitation-only program to just a fraction of its Premier Google Partners, specifically to those agencies most driven to help clients export.

Google selected DOM not just as a top-tier paid search advertising agency, but for its ability and track record of helping American organizations sell throughout the world via Google Ads, in addition to managing campaigns for international companies looking to sell outside their borders.

As a paid search advertising agency participating in IGAP, DOM receives forecasts, tools, and support from Google tied to specific global markets and use cases such as lead generation and E-commerce.

If you’re looking to expand your business into new markets or simply get more market share in the ones you already export to, contact DOM today to grow the international sales you deserve.

Custom Digital Ad Management Pricing Starting At

$3000 / month

Get My Free Paid Advertising Audit

PPC Clients Who Trust Us

Pittsburgh Riverhounds
Highlights
Watchmaxx
Morehouse College
Merco
Alsana
Brick & Batten
Primula
appen logo
Indus Valley Partners

The DOM Process

If you don’t succeed, we don’t succeed.

As a paid search advertising agency trusted by clients across industries, we focus on results that drive revenue.

PPC Strategist

During discovery, our Pittsburgh pay per click advertising team seeks to gain a clear understanding of your business, your industry, your target customers, and your competitors. In this first phase, our Google Ads management team will define deliverables and align with you on campaign goals and expectations.

To hold ourselves accountable, we continually build and refine strategic PPC advertising plans to make sure things don’t fall through the cracks for all of our Google Ads agency clients. Because we never let anything run on auto-pilot, our planning includes regular testing.

With a strategy now in place, our PPC company evaluates how to best optimize the current campaign structure for quick wins, so you don’t have any downtime. During the management of the now-optimized existing structure, we’ll work on building out campaigns for best performance, keeping in mind historical Quality Score factors.

Keywords are a fundamental component of any pay per click campaign. Our paid search advertising agency segments keywords thematically to tailor ads and landing page experiences. Management goes beyond the initial research, requiring constant search query analysis for the creation of new keywords, ad groups, and negative keywords. The result is a lean account focused on the best producing keywords.

Our paid search agency writes copy that doesn’t just sell—you can trust us to make your brand look good. Our copywriters have years of experience writing specifically for search engines. We’re never satisfied with OK, which is why we’re always testing new paid search ad copy to see what resonates best with your target audience.

By leveraging available data, we adjust bids, budgets, and even ad copy to make pay per click a genuinely one-to-one experience. Through audience creation and management, our paid search agency goes beyond just keywords to maximize the return on investment of your ad dollars.

If you couldn’t tell, we are not fans of passively letting paid search advertising campaigns run. No matter how well a paid search ads campaign is doing, our PPC company constantly checks in to understand how we can make your paid search advertising dollars work harder for you. A campaign not watched closely will waste your money, sometimes drastically. Ask our Google Partner pay-per-click advertising team about “DOHA.”

Our paid search advertising agency provides PPC ads data and insights on a weekly basis with full transparency. When things are going well, we’ll share why. When paid search advertising performance is down, we don’t sugarcoat the news and provide recommendations on how to right the ship.

Your dedicated Google ads account manager will discuss findings with you on set calls weekly with our paid search agency experts, or at an interval of your choice, looping in other PPC advertising team members and paid search analysts as helpful to the conversation.

We are experts in pay per click management. As such, our PPC company offers additional related services, depending on what your account needs. These services include the following and more:

  • Shopping campaigns (formerly called PLAs)
  • Landing page creation
  • Retargeting campaigns
  • Video campaigns
Shea Georgetti five stars

“We engaged with DOM to lower our CPA, and they did that above and beyond our expectations. You can tell they care about their client’s goals, and that impresses me the most.”

Shea Georgetti

CEO

Vioply

Christina Fleming five stars

“In 60 days, they have quadrupled our qualified inbound leads, minimized the chaff, maximized our ad spend, and provided expert guidance that helped us identify a leak in our ad spend.”

Christina Fleming

Director of Business Operations

eGrowth Partners

Cathy Finley five stars

“The DOM team was proactive both strategically and tactically, as well as highly responsive. They were extremely reliable in regular reporting and communication.”

Cathy Finley

Dr. Evidence

DOM vs. Other PPC Agencies

  • Flat management pricing with no tie to ad spend
  • Incentives aligned with performance, not budget size
  • Recommendations are made only when they’re in your best interest
  • Senior-level strategy guiding every account
  • Custom reporting built around decisions and outcomes
  • Transparent communication: what changed, why, and what’s next
  • Continuous testing across ads, audiences, and landing pages
  • Proven experience across global and domestic markets
  • Focus on qualified leads and pipeline impact
  • All contracts month-to-month

Other PPC Agencies

  • Charge a percentage of ad spend
  • Incentives tied to recommending higher spend
  • Spend increases are often positioned as the default solution
  • Junior execution layered under templated playbooks
  • Generic dashboards focused on surface-level metrics
  • Limited visibility into optimizations and testing
  • Set-and-forget campaign structures
  • Limited exposure beyond core regions
  • Focus on clicks, impressions, and activity
  • Locked into long-term contracts

PPC Ads Management Services FAQs

PPC Ads Management Services FAQs

General

We reverse-engineer your funnel. Start at revenue, work backwards through the sales pipeline, then match each step to a platform, campaign type, or conversion point. That gives us a straight line from dollars in to dollars out. We also look at close rates, margin, lifetime value, and buying cycle to figure out whether media spend supports real growth or just noise.

Before we even begin partnering together, we start by auditing your account(s). It’s an in-depth audit, too – we look at structure, conversion tracking, audiences, match types, bid strategies, naming conventions & historical performance. Then we sit down with your team to share our findings and understand business goals, budget guardrails & internal expectations. Once we agree on our scope of working together, we assign your team, have an internal alignment call to discuss findings and notes from the sales process, send you alignment questions and access needs, and have our kick-off. From there, we move into our launch phase, creating a transition plan: what stays, what gets rebuilt, what needs testing. We’re not trying to blow things up unless we have to – as we don’t want you to take hits to your business. That usually means performing triage on your existing account to cut out wasted spend as we build new campaigns, ad groups, etc. that we want to layer in over time to avoid business disruption.

Short-term wins help with buy-in. Long-term structure helps with staying power. We plan for both. That means building campaigns that can scale. We test fast, but we don’t throw the algorithm into chaos with constant changes. We budget for learning phases. We leave room for brand lift. And we talk with you about pacing: what has to work now, what will work better in six weeks, what’s worth testing over six months. Long-term performance comes from strategy with teeth.

While it depends on the client, in almost all cases we’re working with your in-house team and prefer to do so. The most effective relationships are true partnerships where we act as an extension of your internal marketing team. How much of the work we do varies depending on need and the scope of the engagement. For example, sometimes we leverage internal design teams while in others we provide all creative services. We will bring advertising expertise and bandwidth while leveraging your internal business knowledge.

We look at match first. Platform, audience, offer, and budget all have to line up. We also review channel saturation, cost trends & creative requirements. If a platform needs five new videos per week, and your team’s already underwater, we won’t throw you in the deep end. We’d rather focus spend where it earns attention.

Most businesses running ads at scale work with agencies. That’s not a coincidence. Platforms move fast, rules change, and algorithms don’t hand out second chances. A good agency brings process, real experience, and dozens of tests already run in accounts like yours. You get to skip the learning curve and start with what’s proven. It also means you’re not trying to run paid ads on top of everything else you’re already responsible for. With an agency, you get strategy, execution & accountability in one place and, ideally, better performance than you’d see alone. Agencies aren’t right for everyone, however. If you have all the skill sets and bandwidth you need in house and either can’t afford a performance agency or have a large in-house marketing team, you may be better off going it alone. Just make sure you commit the time needed to actively manage accounts daily with people fully experienced in platform.

AI tools like ChatGPT, Gemini & Perplexity don’t index every site. They reference sources that are structured, crawlable & trusted. Running ads won’t make AI mention you directly but it can drive traffic to the kind of content that does. Ads can support visibility across branded search, push pages that feed AI citations, and reinforce your name as the answer in your niche. It’s part of a larger strategy we call Generative Engine Optimization. Paid ads can amplify the content signals that LLMs learn from. In terms of ads directly in AI searches, we’re still in the very early stages. OpenAI has a closed beta for a small group of advertisers with a minimum buy-in of $200,000 USD. This will change, just as other platforms (we’re looking at you, Google Gemini) begin offering ads in their platforms.

Experience & Specialization

We do our best work with companies that treat marketing as a growth engine. That usually means demand-gen–driven B2B firms, multi-location service businesses & multi-product ecommerce brands. Most are in that $20–$50MM+ range, with a sales team that’s ready for more volume or better quality. We’ve worked with everything from private equity–backed manufacturers to niche consumer brands. If you sell something with a real sales process behind it, and you’re serious about scaling, we’re probably a good fit.

We plan for the long haul. That means sequencing content, creative & targeting based on where someone is in the buying journey and how long that journey usually takes. We map media to every stage: education, evaluation, decision. We run remarketing the right way, with follow-up that builds trust over time. And we don’t over-optimize for cheap leads that never close. Long sales cycles need more patience & better tracking, not just more budget.

First, we audit what’s working, what’s stale, & what was never built right in the first place. Then we look at pacing, learning phases, and any past tests worth revisiting. Big-spend accounts come with scar tissue and we expect that. Our goal is to fix the broken stuff without trashing the whole structure. We pull the levers that matter, hold off on the ones that don’t, and start making the account serve the business. What we don’t do – unless absolutely necessary – is kill off existing accounts and that historical credibility with the platform.

Management & Optimization

We’re in the accounts every day. Some days it means monitoring, waiting, and letting the algorithm do its job. But bid strategies, budgets, search terms, audience performance, placements, and conversions all get reviewed constantly. How often we make these types of adjustments depends on the particular scope, but it’s usually weekly if not daily. Bigger shifts roll out once there’s enough data to back the decision. Setting and forgetting will never work in ads.

You get a dedicated strategist who truly understands your business and the platforms driving your results. Supporting them is an experienced account manager who handles the day-to-day execution—actively optimizing budgets to stay on pace, refining search terms and placements, and monitoring account health every day to make sure your campaigns are always moving in the right direction. And you have a dedicated client success manager who project manages these and other team members working on your account.

We build test plans, use campaign experiments, A/B tests, split budgets, isolated geographies / audiences, and a variety of other levers. Every customized account plan has at least monthly strategic experimentation baked into it to avoid complacency. Testing happens inside the structure, not in place of it. We never gamble with your best-performing campaigns. And we only roll out what wins. Whether it’s new creative, a fresh landing page, or a bid strategy change, we protect the core while we explore the edges.

We track efficiency like its revenue. That means monitoring cost per lead, cost per sale, ROAS, & conversion paths down to the keyword or audience level. We pause what’s bloated, double down on what’s lean, and rebuild what’s hit a wall.

How often we update ads and other forms of creative really depends on the campaign brief and goals of our efforts. For many clients, we switch it up every 2 to 4 weeks. That keeps things fresh enough for performance but not so fast that data can’t tell a story. That said, frequency depends on budget, audience size, offer strength & campaign goals. Bigger accounts with faster pacing burn through creative quicker. Smaller retargeting pools don’t need frequent changes. We test, rotate, replace & repeat based on what the numbers say, not what the calendar says.

Transparency & Reporting

Simply put, by what matters most to you. For the majority of our clients that is either through qualified leads and / or sales. More specifically, we track every click, view, call, form submission, purchase, and site interaction that connects to your business goals. That includes phone calls, CRM-qualified leads, booked demos, revenue – not just traffic or impressions. From there, we monitor which actions matter most and which parts of the funnel cause friction. Campaigns are adjusted based on hard numbers. Daily, weekly, monthly & quarterly views offer insights of different lengths to make sure nothing goes stale – and avoid tiny leaks that can turn into big inefficiencies. If a KPI matters to your business, we build reporting around it and optimize toward it.

Full marketing ROI connects the dots between ad spend, sales pipeline, and actual closed revenue. For some clients, that means integrating with CRM platforms like HubSpot or Salesforce. For others, it means importing offline conversions, matching back lead IDs, or analyzing lifetime value by channel. We map cost to outcome so you can see which activities pay off and which ones cost too much. Attribution can be a beast but we’re used to wrangling it.

You’ll get regular reporting. That usually means weekly snapshots, monthly rollups, and full quarterly reviews. Your deliverables also include a live dashboard with metrics tied to your actual goals, not vanity numbers. We send recaps with context so you don’t need a decoder ring to know what happened. You’ll always hear from us outside of scheduled check-ins – if something’s off, we speak up. We like to say we won’t be out-communicated, and it’s true.

We start with your actual business outcomes. That might be qualified leads, closed revenue, ROAS, CAC, or some other number you and your board actually care about. We track those outcomes back to campaigns, creative, and keywords so we know what drives them. Clicks and impressions might help early, but they don’t pay bills. We care more about what happens after the click.

Yes. Always. You own your data, your accounts, your billing, your history – not us. We work inside your platforms with admin-level access. You can log in any time, see everything we’ve done, and know where your money went. We don’t hold anything hostage. You get the same access we do, because it’s your business and your budget. We’re here to help you grow.

We connect results to decisions. If performance climbs, we show which test worked, which audience broke through, or what new creative landed. If performance drops, we don’t sugarcoat it – we walk through the data, flag what changed, and explain what we’re doing about it. We give you the reason, the impact & the plan to fix it.

Creative, CRO, & Messaging

They’re part of the equation from day one. Even the best media strategy can’t overcome a weak offer or a slow page. We review creative and landing pages alongside campaign data so we can see what’s actually pulling weight, as well as what’s dragging performance down. We run tests across headlines, visuals, calls to action & layout. If something’s underperforming, we don’t wait to be asked. We flag it, explain why, and propose a fix that makes sense with your goals, not just the ad platform’s preferences.

Yes, we can do all of the above, depending on scope (we’ll sort all that out in the sales process). We can write ads that follow best practices and match the tone of your brand. We always give clear feedback on what creative is missing, what needs testing, and what’s gone stale. We also review landing pages through a performance lens – speed, clarity, structure & relevance. In cases of lead generation, we are huge on doing stand-alone landing pages with regular testing for performance lifts.

We stay close to the data and closer to the people. We don’t wait for performance to drop; we watch signals like click-through-rate swings, conversion dips & new search queries. Messaging changes are built from what your audience is actually doing, saying & clicking. When the market moves, we move with it. We’ll also alert you to new competition when we see them crowding into your space more often, like through Google Ads’ Auction Insights.

Budget, Fees & Risk

No. We work with a variety of budgets. However, there are certain budgets required to meet performance goals and we will give you recommendations of minimums and maximums. To provide some baseline, the minimum account-wide budget we recommend for Google Ads is $5,000 / month, although may be much higher in practice depending on what you’re trying to accomplish.

We never charge a percentage of ad spend. That structure has 2 disadvantages for you. 1. Someone always gets hurt in that equation – if you have a huge budget, the agency gets fat off your back and doesn’t earn their keep. If you have a really small budget, it’s difficult for the agency to do all the work needed to be successful and still pay their people appropriately. 2. The bigger disadvantage is that it misaligns incentives. When an agency earns more when you spend more, then they will always have a motivation to get you to spend more. We don’t want our people to ever make a recommendation to you unless they 100% believe it’s in your best interest. Instead, we offer predictable management pricing – either a flat monthly rate or one that may fluctuate based on seasonal workloads. Either way you get the consistency of knowing what you’ll pay each month.

We don’t raise budgets unless you sign off on them. When we make recommendations for increased budget, we’ll share our reasoning and what we hope to accomplish.

In terms of the relationship, you are never locked in to working with us. You’ll get a month-to-month relationship and can leave any time for any reason. All we ask is for 30-day notice before the beginning of the following month. Before we get to that stage though, it will have meant that we have gone through many rounds of strategic experiments in addition to ongoing testing of every campaign element we can, and bringing in additional team members to share their perspectives and brainstorm ideas. We aren’t satisfied unless we’re driving the results that move your business forward.

Partnership & Longevity

A true, collaborative partnership where we’re meeting expectations and everyone is excited to hop on a call to celebrate wins and tackle challenges head on together. There’s a reason so many clients will come to us after switching companies. Not satisfied with what they’re getting from the entrenched agency, they look forward to a strong working relationship and great results.

Some ideas come straight from us based on our experience, and from what we see working with other clients. One of the benefits of working with a top 1% Premier Google Partner like us is how many successful engagements we can draw inspiration from. We also listen and collaborate. We don’t think we know everything. We want to learn from your expertise and knowledge of your business and clients, then brainstorm on new strategies to test.

This is one of our favorite questions. Given that all our contracts are month-to-month unless the client specifically asks for a longer term, no one is ever stuck partnering with us. Even though they can get out at any time for any reason, our retention is more than twice the industry average according to our teams at Google. At the end of the day, clients really only care about results and the relationship. Thanks to our approach and amazing team members, we frequently drive superior return on investment – and we’re pretty awesome people to work with, if we do say so ourselves. We’re transparent, communicative, proactive, responsive, curious, and really sharp. Come see for yourself!

Even with tens of thousands of digital marketing agencies around the world, none offer the combination of expertise (including AI search visibility and export marketing), focus on partnerships, and month-to-month contracts that we do. The campaign results we’ve driven speak for themselves with satisfied clients across all populated continents and sky-high retention rates.

Direct Online Marketing has managed pay-per-click campaigns for businesses across dozens of industries, and we’ve earned a reputation for delivering measurable results without wasted spend. What sets us apart as a PPC ads management company is our focus on strategy, not guesswork. We’re a Google Premier Partner, which means we meet the highest standards for performance and account management. Our team builds and optimizes PPC campaigns across Google Ads, Microsoft Ads, YouTube, and paid social platforms like LinkedIn, Facebook, and Instagram. Direct Online Marketing is trusted by businesses around the world because we take PPC seriously. If you want a PPC ads management company that runs your campaigns like we’d run our own….. This is where to start.