Justin Seibert

digital marketing expert Justin Seibert President
digital marketing expert Justin Seibert

Justin Seibert’s search engine marketing experience and success as a digital marketing expert can be traced back to 2001 when he transformed a Los Angeles-based financial firm’s internet marketing division into a multi-million-dollar revenue generator.

Today, Justin serves as President of Direct Online Marketing, a company he founded in 2006 with the ambition of creating the same kind of growth for businesses all over the world. His transparent approach to client services has helped DOM gain its status as a top 200 Premier Google Partner.

Justin’s marketing expertise is evidenced by numerous accreditations, awards, and international speaking opportunities. In 2011, Hanapin Marketing named him a top 25 most influential PPC expert. A few years later, the West Virginia Small Business Administration named him the 2015 Entrepreneurial Success of the Year. Then in 2017, he was named West Virginia Exporter of the Year.

His long-term approach to digital advertising means that DOM does not require contracts from its clients. Instead, the agency relies on the merits of its successes as incentive for retention. DOM’s client retention rate stands at over 85%, a testament to the agency’s disciplined business model.

Digital marketing events around the world often feature Justin as an expert speaker. He uses his platform to help businesses grow confidently online. He’s presented lectures at a number of universities and has been featured in newspapers and magazines from Argentina to Romania.

Justin received a Bachelor of Arts from Vanderbilt University and also studied at Murdoch University in Perth, Australia. He is married with a son and two daughters. Additionally, his dogs, Coco and Duke, often accompany him to the office, which is just one of many ways that DOM fosters a fun, creative environment.

Certifications Include

  • Google Ads Certification
  • Bing Ads Certification
  • Yahoo! Search Marketing Ambassador (program discontinued)
  • Marketing Experiments Certified – Online Testing & Landing Page Optimization

Speaking Engagements Include

  • Annual Expo, National Automobile Dealer Association (Orlando)
  • TradeWinds, U.S. Commercial Service (Chile)
  • Annual Convention, American Truck Dealers (Orlando)
  • Semana TIC (Argentina)
  • Hannover Messe (Germany)
  • Discover Global Markets (Miami)
  • Trade Missions (Costa Rica & Guatemala)
  • Digital Media in a Social World (Ohio State University)
  • Various Course Lectures (Marshall University, West Liberty University, West Virginia University, etc.)

Education & Training

  • BA, Vanderbilt University, Nashville, TN
  • Murdoch University, Perth, Australia

Publications Include

  • Advertising Age
  • La Voz del Interior
  • SES Magazine
  • Successful Dealer
  • Pittsburgh Business Times
  • Connections Magazine
  • The State Journal (WV)
  • TEQ Magazine
  • West Virginia Executive
  • Washington County Business Journal (PA)

Recognition Includes

  • 2016 Exporter of the Year, WV Small Business Administration
  • 2015 Entrepreneurial Success of the Year, WV Small Business Administration
  • 2012-14 Top 25 Most Influential PPC Expert, Hannapin Marketing
  • 2013 Young Gun, WV Executive
  • 2009 Generation Next: 40 Under 40, State Journal

Board Member Experience Includes

  • District Export Council, WV
  • Oglebay Institute
  • West Virginia Northern Community College Foundation
  • WV Early Childhood Planning Task Force appointed by Governor
  • Wheeling Health Right

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Posts By Justin Seibert

Still Putting Off GA4 Implementation? Here’s Why You Can’t Wait.

Editor’s Note: This article about GA4 implementation was originally published in the PTC Member News section of the Pittsburgh Technology Council and is reprinted here… Read More

30+ SEO Tips for Holiday Ecommerce

Justin’s Note: When we originally published this list of holiday eCommerce tips way back in 2009, it was one of the original installments of our… Read More

Direct Online Marketing Acquires C-Leveled Agency

I’m excited to announce something that’s been in the works for a while.  DOM has acquired C-leveled, one of the top branding and marketing firms… Read More

How to Protect Your Brand From Trademark Infringement In Google Ads (Updated Feb. 2022)

Are you one of the many businesses that have a registered trademark on your products, services, or company name? In case you didn’t already know,… Read More

Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act (BSAA), with the goal to prohibit digital marketers from targeting… Read More

New Year’s Resolutions: Digital Marketing Edition (Updated For 2022)

Wow, 2021 was something else, wasn’t it? Thankfully, it’s almost over. That magical time of the year has come around again. Yes, it is time… Read More

How Online Marketing Helps Global Exporters Grow (Updated August 2021)

The Internet has become so integrated into our daily lives that we rarely reflect upon how drastically the world has changed. Now more than ever,… Read More

Making Sense of PPC Metrics – A Guide for CMO’s (updated 2020)

Justin Seibert | August 5, 2020 |  ,

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More

How to Change Your Facebook Page Name (Updated June 2020)

You’re feeling pretty good about your presence on Facebook. You’ve set up a page for your business, organization, or group. You’ve promoted it sufficiently and… Read More

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