Justin Seibert

Justin Seibert President
Justin Seibert

Justin Seibert’s search engine marketing experience can be traced back to 2001 when he transformed a Los Angeles-based financial firm’s internet marketing division into a multi-million-dollar revenue generator.

Today, Justin serves as President of Direct Online Marketing, a company he founded in 2006 with the ambition of creating the same kind of growth for businesses all over the world. His transparent approach to client services has helped DOM gain its status as a top 200 Premier Google Partner.

Justin’s marketing expertise is evidenced by numerous accreditations, awards, and international speaking opportunities. In 2011, Hanapin Marketing named him a top 25 most influential PPC expert. A few years later, the West Virginia Small Business Administration named him the 2015 Entrepreneurial Success of the Year. Then in 2017, he was named West Virginia Exporter of the Year.

His long-term approach to digital advertising means that DOM does not require contracts from its clients. Instead, the agency relies on the merits of its successes as incentive for retention. DOM’s client retention rate stands at over 85%, a testament to the agency’s disciplined business model.

Digital marketing events around the world often feature Justin as an expert speaker. He uses his platform to help businesses grow confidently online. He’s presented lectures at a number of universities and has been featured in newspapers and magazines from Argentina to Romania.

Justin received a Bachelor of Arts from Vanderbilt University and also studied at Murdoch University in Perth, Australia. He is married with a son and two daughters. Additionally, his dogs, Coco and Duke, often accompany him to the office, which is just one of many ways that DOM fosters a fun, creative environment.

Certifications Include

  • Google Ads Certification
  • Bing Ads Certification
  • Yahoo! Search Marketing Ambassador (program discontinued)
  • Marketing Experiments Certified – Online Testing & Landing Page Optimization

Speaking Engagements Include

  • Annual Expo, National Automobile Dealer Association (Orlando)
  • TradeWinds, U.S. Commercial Service (Chile)
  • Annual Convention, American Truck Dealers (Orlando)
  • Semana TIC (Argentina)
  • Hannover Messe (Germany)
  • Discover Global Markets (Miami)
  • Trade Missions (Costa Rica & Guatemala)
  • Digital Media in a Social World (Ohio State University)
  • Various Course Lectures (Marshall University, West Liberty University, West Virginia University, etc.)

Education & Training

  • BA, Vanderbilt University, Nashville, TN
  • Murdoch University, Perth, Australia

Publications Include

  • Advertising Age
  • La Voz del Interior
  • SES Magazine
  • Successful Dealer
  • Pittsburgh Business Times
  • Connections Magazine
  • The State Journal (WV)
  • TEQ Magazine
  • West Virginia Executive
  • Washington County Business Journal (PA)

Recognition Includes

  • 2016 Exporter of the Year, WV Small Business Administration
  • 2015 Entrepreneurial Success of the Year, WV Small Business Administration
  • 2012-14 Top 25 Most Influential PPC Expert, Hannapin Marketing
  • 2013 Young Gun, WV Executive
  • 2009 Generation Next: 40 Under 40, State Journal

Board Member Experience Includes

  • District Export Council, WV
  • Oglebay Institute
  • West Virginia Northern Community College Foundation
  • WV Early Childhood Planning Task Force appointed by Governor
  • Wheeling Health Right

Want Justin to Speak at Your Event?

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Posts By Justin Seibert

This Process Sucks! How to Choose the Right SEO Agency with the Least Loss of Hair

When you’ve spoken with over 1,000 CMOs, marketing professionals, and business owners about search engine optimization (SEO), one feeling stands out more than any other:… Read More

Facebook Recommendations: What You Need to Know (Updated August 2018)

Editor’s Note: On August 6, 2018, Facebook announced that they are renaming the Reviews users have come to expect on business pages as “Recommendations”. While… Read More

Making Sense of PPC Metrics – A Guide for CMO’s

I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be… Read More

How Online Marketing Helps Global Exporters Grow

Editor’s Note: This post is just one part of our blog series surrounding our agency’s attendance of Hannover-Messe 2016, the world’s largest industrial trade fair.… Read More

Thanking Our Veterans

Justin Seibert | November 11, 2015 |

Today marks our annual reminder to pay special tribute to the brave men and women who have protected our country. As trite as it may… Read More

Heads Up, Frederick: The Googles are Coming

Our next event is Tuesday, August 25th in Frederick, MD. We took the same recipe from our Google Morgantown event, added some of this, left… Read More

DOM Wins Entrepreneurial Success of the Year Award

Justin Seibert | May 6, 2015 |  

This morning the West Virginia Small Business Administration (SBA) announced that I won their Entrepreneurial Success of the Year award.  It’s exciting in that it… Read More

Google Comes to Morgantown, WV Feb. 19th

Do you live in West Virginia, or are you in PA or MD, but pretty close to Morgantown?  No, get a move on, little doggy. … Read More

So Which PPC Metrics do You Really Need to Know?

There’s an old saying apparently not by Goethe* that a person’s best trait is also her or his worst.  The same holds true for things…like… Read More

Thank You to All Veterans

Justin Seibert | November 11, 2014 |

Usually, when I post for Veterans Day, I post some sort of video that’s happy but also makes you bawl.  It’s good to stop and… Read More

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