Tag: Google AdWords Display Network

Google Ads Placement Exclusion List for Google Display Network (updated 2021)

With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display… Read More

Sample Bias: Personal and PPC Pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you… Read More

Are Online Banners Considered Paid Search?

Just a quick update today from the From the Analytics Files, where someone asked, “Are online banners considered paid search?”  It’s an interesting question and… Read More

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