Google Ads Placement Exclusion List for Google Display Network (updated 2021)

Gogole Ads Placement Exclusion List

With more than a million websites across the globe, the sheer size of the Google Display Network is one of the main reasons why display and retargeting campaigns are such strong marketing tools. Spanning across a myriad of different topics and interests, reaching a target audience based on what matters to them has never been […]

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Sample Bias: Personal and PPC Pitfalls

sample bias: personal and ppc pitfalls

Have you ever noticed that it seems you always turn your USB the wrong way round when you go to plug it in? So you have to flip it over, with the overly inquisitive lady who’s a fixture of this drugstore eyeing you like a hawk and then you can finally print those photos of […]

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Are Online Banners Considered Paid Search?

Just a quick update today from the From the Analytics Files, where someone asked, “Are online banners considered paid search?”  It’s an interesting question and if someone is googling that question, others are probably wondering the same thing.  The quick answer is “not really,” but if you’re interested in a more complete answer, continue on […]

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