Social Media Guide: How to Use Social Media to Grow Your Business

You probably know your brand should be on social media. And maybe you even have an existing presence. But we’re here to tell you that simply being “on” isn’t enough. We’re also here to give you the inside scoop on all of the features and tools your brand should be utilizing on each social media […]

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Mary Meeker’s 2019 Internet Trends Report Now Live (What You Need To Know)

mary meeker's 2019 internet trends

The Internet is growing, but not as fast as you’d think (I explain that at the end). On Tuesday, June 11, Mary Meeker’s Internet Trends Report for 2019 hit stands. By stands, I mean the Internet; the same Internet that’s slowly growing, according to the report. But Internet growth slowing down is overshadowed by increasing […]

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Higher Education Marketing: Maximize Student Recruitment with Facebook Ads [FREE EBOOK]

A free ebook demonstrating how to maximize student recruitment with Facebook Ads

Why use Facebook for higher-ed student recruitment? It’s one of the most robust ad platforms on the planet. Check out our latest ebook! […]

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Instagram Hashtags: How You Can Use Them Tastefully (And What Not to Do)

Instagram Hashtags: What are They, How Many to Use & Do They Work?

Love ‘em or hate ‘em, Instagram hashtags (and hashtags in general) are here to stay. Hashtags have proven to increase engagement for Instagram posts, as well as assist ramping up follower counts for consistent users. Instagram hashtags inherently have two big problems for the social media novice: Selecting the right number of relevant hashtags is […]

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The Beginner’s Influencer Marketing Guide

The Definitive Influencer Marketing Guide

To understand one of the more buzzed-about digital promotion tactics, this influencer marketing guide for beginners is a terrific place to start.  Digital marketers constantly seek out the next big trend to get the attention and awareness they crave. Despite a surplus of hype floating around, a dedicated influencer campaign has a lot of potential. […]

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How To Move Forward After The Facebook Algorithm Change in 2018

Facebook Algorithm change 2018

It’s a new year, and Facebook is making changes. Once again, Facebook has publicly announced some new tweaks are coming to their proprietary News Feed algorithm. The change has marketers scared because this impacts a large number of companies who leverage social media in their marketing. But how did we get here? Just five years […]

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If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup – Part 2

baseball

Welcome to part two of If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup, in which will compare MLB players to online advertising platforms. In this part, we will cover Instagram, Pinterest, Snapchat, and Tumblr. If you missed out on part one, check it out here.   With the MLB season getting underway on April […]

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DOM’s 2015 Internet Marketing Predictions

Looking into the future

Every industry has their own predictions of what they think will occur or be the trends for the upcoming year. Online marketing is no different! We thought it would be fun to share our predictions on what we think will happen in the online marketing world for 2015. Enjoy what our blogging team put together […]

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Sports and Social Media: A Perfect Pair

The twitter bird playing 9 different sports

It’s hard to deny the influence that sports have on our daily lives. It is almost impossible to go more than an hour or two without hearing or seeing something sports related. As I’m writing this, I’m listening to the WVU men’s basketball team take on the Virginia Tech Hokies while getting text updates from […]

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