Tag: link building

This article was updated 08/18/2025. Editor’s Note (2025 Update): Since this article was first published, the importance of backlink management during a site migration has only grown. Backlinks remain one of the most influential SEO signals, but search engines have become more discerning about how those links pass value. When…

Updated June 6, 2025 Does Internal Linking For SEO Help? Every business on the planet wants its website to rank number one for every keyword that relates to its business. Leveraging internal links for SEO is one of the easiest ways to increase your chances of locking in that number…

This article was updated 07/03/2024 The earth is no longer round... but that doesn't mean your international SEO (or overseas SEO) strategies should be linear. After marinating for twenty-odd years in a technological chrysalis, the world as we perceive it has emerged with four corners and a screen and fits…

This article has been updated 05/28/2024 When it comes to video hosting sites: Should I Use YouTube Or Vimeo? YouTube is tops for sheer reach Vimeo provides a better venue for gated content Do both if you can If the decision was that easy, you wouldn't need to research it,…

Over the last several years, substance abuse and mental health treatment facilities have had to make multiple shifts in the tactics they use to perform successful addiction treatment marketing campaigns. Simply put: it's not easy to be in charge of kickstarting growth for treatment facilities and rehabilitation centers. Scammers and…

Over the past 12 to 18 months, one of the most frequently found sites on the first page of Google search engine results pages (SERPS) has been Quora.com. But does Quora help with SEO? The answer to this question is a hearty "yes, Quora helps with SEO." But if you’ve…

In today's data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too often, good software marketing ideas will get started, prove to be a successful lead generation channel, and then get turned away from once that strategy…

Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this year. Since accepting the offer, you and your team have put in months of hard work to get it done. Launch day came and went;…

Have you ever asked yourself why your competitor’s website ranks so much higher on Google? Countless brands and publishers rely on search engine optimization (SEO) to improve organic search performance. But even after concerted efforts to improve their rankings, many websites are left scratching their heads as to why they’re…

To understand one of the more buzzed-about digital promotion tactics, this influencer marketing guide for beginners is a terrific place to start.  Digital marketers constantly seek out the next big trend to get the attention and awareness they crave. Despite a surplus of hype floating around, a dedicated influencer campaign…

The scary truth is that when done badly, most digital marketing strategies can only wreak havoc and (gasp!) waste precious marketing budgets. In part one of this series, you might have learned that running PPC campaigns can certainly reveal its own set of nightmares. And believe it or not, the…