Star Ratings Come to Facebook

In kindergarten, I was often rewarded with gold star stickers for good behavior. Take a nap? Get a star. Show and tell? Get a star. Eat a snack? Get a star. If these stars were still awarded in adulthood, I’d have three stars already today. Unfortunately, stars are not issued so freely outside of kindergarten. […]

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TripAdvisor Astroturfing Hand Slapping

One of my favorite topics when it comes to review sites is astroturfing.* What is Astroturfing? If you’re not familiar, astroturfing is when you write fake reviews for a company – either positive reviews for your own, or negative ones for a competitor.  The term came about because you’re faking a grass roots effort.  It […]

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The 1 Place Google Places Still Shows Outside Reviews

Facebook Places Logo

If you’ve been reading this blog for awhile or have spoken to me ever, you probably know one thing about me: I’m obsessed (cursed?) with the Pirates. If you know a second thing, it’s how strongly I feel all businesses need to understand how their online reputation can either help them get more business or […]

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Google Places Goes It Alone (with Reviews) – UPDATED

Google Places Goes It Alone

If you weren’t paying attention last week you missed that Google Places has dropped 3rd party review ratings and stars from its pages.  That meant for many companies going from a dozen reviews to 0-1 or from hundreds to a handful.  Which makes this a big deal. But what exactly does it mean for you […]

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Interview with Cars.com on Dealer Ratings: Part 2

cars.com logo

On Wednesday, we posted the first half of an interview with Nick Hummer of Cars.com about how their new dealer ratings & review system is coming along.  Here for your reading pleasure is the second half of our discussion. JS: One of the things I thought was interesting is that you have a partnership with […]

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Interview with Cars.com on New Dealer Review System: Part 1

cars.com logo

As we mentioned before, Cars.com switched over to a new dealers review and rating system this past March, which is currently in an opt-in stage.  We wanted to get an update on how things were going so far, so we reached out to Nick Hummer, their product manager who’s leading their Dealer Reviews efforts. Nick […]

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Bing Giving More Prominence to Local Review Site Ratings

Bing Logo

I really wasn’t looking to do a second post today, but saw something on a bing search that caught my eye: they’re now putting logos for various review sites along with a more prominent rating grade on the sides. And it’s not just on branded searches – it can be for any specific company rating […]

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What’s Next for Google Places? Reputation Management And…

…putting local SEOs out of business.  But that really only concerns us and companies like mine, so I assume that’s boring to read for you, so we’ll skip it.  Besides, that’s not really news.  We’ve seen this coming for awhile and they even made their AdWords login page more enticing for end-users just a few […]

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How to Lose Guaranteed Business Fast: Negative Reviews on Google Places

How to Lose Guaranteed Business Fast: Negative Reviews on Google Places

I only have a few rules in life.  These include: The Golden Rule. Never wear white after Labor Day. When I get an email that starts off addressing me as “the Local Search guru,” it’s getting published on our digital marketing blog! In that vein, off we go with last night’s email: as the Local […]

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