Bad Nipple Pointing -> Bad Yelp Review -> Lawsuit

A blog post wasn’t part of my content plan for today, but then I saw this tweet from Chris Silver Smith (via Andy Beal). I mean, it’s not everyday you see an opportunity to put nipples, law suit, and Yelp in a title.  When you do, you go for it.  The toughest thing is actually just picking a non-offensive image.

Bad reviews happen to the best of companies if you do enough business.  Sometimes people are unreasonable and sometimes you fall short.  But pulling one of my favorite quotes that goes into any presentation I ever give on online reputation management, “You only have two chances to make a first impression: the first time you meet someone and the first time you screw up.”

And what’s the best way to respond to criticism? Well, duh, defamation law suit!

The next time three of Dr. Jay Pensler’s patients could be seeing him will be in a court of law. But it’s probably not what you’re thinking. Pensler’s patients aren’t suing him — he’s suing them.

Pensler is upset about negative remarks they made about him on Yelp and Citysearch , two websites where customers can anonymously post reviews about almost anything and everything.

“I was trying to prevent what happened to me from happening to other women,” one of his former patients told FOX Chicago News. “I didn’t want people to go through the same thing I went through.”

If you want to know exactly what the women who posted reviews went through, they said the pictures speak for themselves. One woman’s breasts are clearly uneven and the nipples point in different directions.

Look – we’re strongly for going on the offensive with reputation management and responding to bad reviews.  But lawsuits over bad reviews?  There’s simply no way this gains him more business than it loses him over the long run.

Justin Seibert

About The Author

Justin Seibert is the President of Direct Online Marketing. Justin holds a Bachelor of Arts from Vanderbilt University. He contributes a wide range of online business-oriented topics, including the subject of exporting. His contributions can be found on publications such as the Pittsburgh Business Times, Advertising Age, SES Magazine, and La Voz del interior. Justin and his family enjoy learning about new cultures during their travels.

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