Abby O’Connell

Abby O’Connell started her career as a middle school English teacher, but quickly realized that she wanted to work in marketing. Abby is now the Digital Advertising Department Manager and provides top PPC digital marketing services to clients, with occasional dabbles in social media and email marketing.

Abby has a Bachelor’s degree in Liberal Arts from Duquesne University, with a focus in Integrated Marketing and Communications. She also has a Master’s degree in Secondary Education from Point Park University, with a focus in English.

Recent Posts By: Abby O’Connell

When to Scale, When to Pause: PPC Decisions for Marketing Leaders Watching the Budget

9 Min Read | July 30, 2026

Marketing leaders who manage PPC budgets are under higher-than-usual scrutiny in 2026. Boards are more skeptical about ad spend than they were two years ago,…

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