Chelsea Rogers

Chelsea Rogers arrived at DOM with a decade of digital marketing experience and a professional background that spans media, advertising, content creation, and design — a combination that gives her a broader view of how marketing actually works than most specialists ever develop.

Her role at DOM is Digital Marketing Strategist, with a specialization in both SEO and GEO. She holds a Bachelor of Arts in Marketing Communications and Sociology from the University of Pittsburgh, a pairing that reflects something evident in how she approaches her work: she understands data-driven strategy, and she understands the people that strategy is ultimately meant to reach.

Over the course of her career, Chelsea has built and executed campaigns for B2B organizations, B2C brands, nonprofits, and international companies. That kind of range produces someone who does not arrive at a client engagement with a fixed template, because she has seen enough different situations to know that fixed templates rarely survive contact with reality. Her approach is built around what the data says and what the business actually needs, not what worked somewhere else last year.

Outside of work, Chelsea runs through Pittsburgh and on local trails with her dog, participates in multiple monthly book clubs across different genres, and makes a point of getting to concerts and trying new restaurants whenever the opportunity presents itself. None of that is strictly relevant to search engine optimization, but it does paint a picture of someone who stays engaged with the world — which, in this industry, is rarely a liability.