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McKenna helps clients reach their goals by keeping communication clear, priorities straight, and strategies aligned with measurable results. She builds relationships that last, offering the kind of support and guidance that keeps accounts moving in the right direction.
Before DOM, she worked as Lead Marketing Strategist at Ceres Digital, where she combined creative vision with performance-focused planning. She holds a Bachelor of Fine Arts in Graphic Design from Slippery Rock University and a Master’s in Digital Marketing from Wake Forest University, a mix that blends visual skill with a strong grasp of analytics.
McKenna is certified in GA4, Salesforce, HubSpot, and multiple AI-focused programs. She treats every account like an ongoing project worth refining and improving.
Outside of work, she enjoys putting her design background to use on personal projects and finding new ways to apply her marketing skills beyond the office.
Recent Posts By: McKenna Exline
Your Brand Is on the Clock: Marketing Tips to Help Pittsburgh Businesses Prepare for the NFL Draft
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How Auto Parts Retailers Can Optimize for ChatGPT and Google to Increase AI Search Traffic
Table of Contents Introduction What AI Tools Pull From Your Site (And Why Auto Retailers Have an Edge) Make Your Pages “AI-Readable” With Chunking That…
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How To Sell On ChatGPT Using Shopify
Why are Shopify merchants paying attention to selling on ChatGPT? At Direct Online Marketing, we work with a wide range of clients running stores on…
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How To SEO Your Website For ChatGPT In 2026
Updated: 01/05/2026 How To Do SEO For SearchGPT Face it: AI isn't leaving - no matter how much we hate it. So, what can we…
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