All People
Digital Advertising Account Manager Ryan Norman’s reputation for the detail-oriented effort is near-legendary at DOM. Among his coworkers, Ryan’s work is consistently hailed as a blueprint for leaving no stone unturned.
Ryan focuses on helping his coworkers manage client PPC strategy. He’s an expert at solving problems and finding the action items that sometimes get buried in phone calls or email chains. Ryan exemplifies the spirit of accountability and reliability that so many people associate with DOM. Stating explicitly what he is going to do and when he is going to do it sets clear expectations on both sides, for DOM and the client alike.
Ryan’s a great writer (and a frequent contributor to Wheeling’s popular Weelunk.com, where he writes about music, education, and social issues), so we just asked him to tell us what he thinks is so special about DOM. This is what he wrote:
“DOM treats its people right, and it will treat you right as a client. Unlike many other players in the digital game, DOM never takes a percentage of what a client spends in Google Ads. Through this model, DOM’s incentives are not aligned with how much the client spends. We let the client define what success looks like to them, be it leads, sales, awareness, first-page rankings, etc.”
After receiving his Bachelor of Arts degree in English from Wheeling Jesuit University, Ryan helped pharmaceutical companies proof both print and online campaigns. Today, Ryan proofs ad campaigns for his portfolio of DOM clients and handles virtually all aspects of day-to-day account management.
Ryan enjoys comedy & philosophy podcasts, backpacking in the Laurel Highlands & Dolly Sods, the music of Keith Jarrett & Gustav Mahler, and collecting small things.
Recent Posts By Ryan Norman
Creating Filters in Looker Studio for Robust Reporting
You need to be proficient with Looker Studio filters - or any data reporting and analysis tools that help you efficiently analyze large datasets -…
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Google Responsive Search Ads (And Why They’re About To Be All You’ve Got)
Google announced last year that as of June 30 of this year, Responsive Search Ads (RSAs) will be the primary ad type available in search…
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How To Understand and Avoid Metric–Goal Distortion
This blog post discusses a concept that may be useful to have in hand for life in general and for digital marketing in particular: metric–goal…
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Why This Matters to You: Bing Microsoft Multimedia Ads
This post is for the savvy digital marketer who wants to get ahead of the game on Bing’s latest advertising innovation. Microsoft Bing just launched…
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YouTube Placement Targeting Tips – Exclude Channels (And Save $)
Controlling what sites your ads show on Google’s display network (and especially across YouTube) is valuable for advertisers. Display campaigns place ads in front of…
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