Taylor Lutz

Some folks stumble into marketing. Taylor Lutz went and got a degree in it.

She earned her Bachelor of Business Administration with a marketing concentration from Slippery Rock University, and about a month ago she joined DOM as a Digital Marketing Associate. Her days here run on PPC work (with a little SEO mixed in), client communication, campaign updates, reporting and the day-to-day of putting digital marketing strategy into action. She enjoys how much thought goes into a campaign that looks effortless from the outside.

Before the marketing world claimed her, Taylor worked at Starbucks and Stonefruit Coffee Company, which might explain her personal quest to try every coffee shop in Pittsburgh. Call it fieldwork. That same curiosity carries into her weekends, which she fills with hiking, thrifting, traveling & cooking. As an only child, she got good at entertaining herself early, so a new hobby is never far off.

She stays busy on the professional side too. Taylor has certifications in Google Analytics and Google’s AI-powered shopping ads, plus a CITI certification, & she’s a member of the American Marketing Association. Closer to home in New Castle, Pennsylvania, she gives her time to the Polish Falcons Club, where she helps run banquets and events for the community.