Unless you were living under a rock, you might remember 2020 as a year a lot of things happened. Seemingly all at once. If you were under a rock, you should probably stay there. Because 2021 looks like it’s going to be pretty weird, too.
But if you’re like us, you don’t have the luxury of living under rocks, and you have to adapt to the world as it is. You’ll remember we spent most of 2020 with travel highly restricted, if not completely curtailed. While 2021 brings a number of vaccines, we’re not looking at a complete return to the normal ways of doing business. 2021 will see us leaning heavily on digital marketing to make up some of those gaps left by the absence of in-person marketing opportunities of years past. This is especially true when it comes to getting those overseas conversions.
As covered in our previous webinar with the Southwestern Pennsylvania Commission, Justin Seibert from Direct Online Marketing will talk about how businesses can use digital tools to enhance their export marketing efforts. We went over the basics before, and now we’ll look at some of the more advanced methods
Join us on Tuesday, January 19th at 10 am EST, and take your search engine optimization, digital/social media advertising, and email efforts to the next level. By putting into practice what you learn in this webinar, you’ll be able to increase your export sales in 2021 and you might even be able to get GAP grants to help you pay for it.
This webinar is perfect for exporters who are already attracting interest from overseas and who want to build a successful digital marketing strategy. You don’t need to have joined us for the first installment of this webinar series, but it doesn’t hurt–the SPC and DOM will build on the foundational knowledge shared in the previous webinar.