All People
It’s no secret that the key to good marketing is what story you choose to tell. Jim has been telling stories his whole life, and now he gets to tell them for DOM.
If you can look at it on a screen, he’s probably made it, edited it, cut it, recorded it, or developed it. His origin story begins in the dorms of West Virginia University, where he hand-coded his first website on a 56k dial-up connection using nothing but a text editor, an HTML glossary, and his imagination.
That quick grasp of new technology and early adoption will serve him well over the next 20 years, as he approaches digital marketing with a hobbyist’s zeal and an eye for DIY. After spending years in the insurance industry and working on his fiction writing, a friend in marketing saw Jim as the perfect candidate for a web editor position. “You know, people will hire you to do this stuff,” she said, as he helped her with the website at Artist Image Resources, a local nonprofit dedicated to providing a laboratory for local artists to tell their stories.
This assertion proved true, as Jim would quickly move from web editor to the head of all digital marketing efforts at Carlow University, at one time juggling the constantly-shifting website of a higher education institution, managing the vibrant social media accounts for the University, all the while creating award-winning content and making sure marginalized voices got to be heard.
Born and raised in Wheeling, West Virginia, Jim finished his degree at West Virginia University and would contribute to the digital marketing efforts of Artists Image Resources, serving as a board member. As an adult brain cancer survivor, Jim approaches every experience with the enthusiasm of someone who got a second chance and will never, ever, take each new day for granted.
Recent Posts By Jim Foreman
GA4 Comparisons, the New Segments
Google Analytics 4 (GA4) is the standard tool for tracking and understanding web and app analytics, reflecting the latest advancements in user privacy and cross-platform…
Read Article
How to Leverage Google Ads Scripts for Automated Success
Table of Contents Understanding Google Ads Scripts Getting Started with Google Ads Scripts Practical Automation with Google Ads Scripts Advanced Techniques Google Ads Scripts Best…
Read Article
How to Integrate SEO and PR Without Losing Your Mind (Or Your Rankings)
Table of Contents Introduction How SEO and PR Goals Overlap Benefits of Using SEO for PR Understanding the Types of Links: PR vs. SEO Best…
Read Article
Embarking On International Marketing? Know The Rules And Regulations Before You Go
As businesses keep growing in the digital age, reaching out to international markets has become a must-do for marketing managers and professionals already well-versed in…
Read Article
ECommerce in 2023: Keep Up the Good Work, But Don’t Stop Now (Updated November 2022)
As 2022 gradually fades into the past, we can reflect on many unexpected lessons from a truly terrible year. If there were any highlights from…
Read Article
