Corporate Gifting Platform

Goody, a corporate gifting platform that helps businesses send personalized gifts without needing shipping addresses, wanted to scale user acquisition through paid search. While their in-house efforts had built a solid foundation, they were facing rising costs and uneven performance. With competition growing and efficiency top of mind, Goody needed to lower their cost per conversion and increase sign-ups, without sacrificing quality. That’s when they turned to DOM.

After implementing a smarter, more targeted strategy, Goody saw meaningful improvements across their campaigns. Sign-ups increased significantly as the messaging better aligned with what potential users were looking for, and the user journey — from ad click to sign-up — became more intuitive and compelling. At the same time, DOM’s ongoing optimizations meant that Goody was spending less to acquire each new user. By refining both ad delivery and landing page experience, conversion rates climbed, and the overall cost per conversion dropped. The results proved that with the right testing, targeting, and tuning, performance and efficiency don’t have to be a trade-off.