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The Institute for Entrepreneurial Excellence (IEE), part of the University of Pittsburgh’s Office of Innovation & Entrepreneurship, strives to be an innovative leader in economic development in the region. Offerings for local entrepreneurs include a dynamic mix of consulting, education, and networking opportunities.
The University of Pittsburgh’s Institute for Entrepreneurial Excellence had a unique challenge of distinguishing itself as an independent entity from the University of Pittsburgh. There was a need to clearly define and demonstrate their role in shaping Pittsburgh’s entrepreneurial landscape, as well as showcase accomplishments, and create brand awareness.
In order to elevate the visibility and brand awareness of The Institute for Entrepreneurial Excellence, we created a messaging framework that is driving experience and engagement. We also developed a welcoming and informative portal for student entrepreneurs to navigate offerings, access resources, and see exactly how the Institute is powering innovation and entrepreneurship across the city and region.
“One of the key metrics for the site and marketing materials is lead generation, and we’ve definitely seen an increase in leads and new business coming in.”
We continue to serve as a strategic marketing partner for the Institute of Entrepreneurial Excellence whenever the organization needs us. From graphic design to messaging, it is our goal to help the IEE develop the strategic marketing materials they need and keep their web presence up-to-date for all visitors.
Whether you need a complete brand refresh or to increase awareness about your organization, we’re ready to become your strategic marketing partner.
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