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Category: Advertising

Revolutionizing Creativity: How AI is Transforming the Landscape of Creative Services, Direct Online Marketing
By Matt Merlino| 6 Min Read | April 7, 2023

Revolutionizing Creativity: How AI is Transforming the Landscape of Creative Services

While the AI trend continues to take over the marketing world in 2023, there are…

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ROAS vs ROI - Which Is Best For Measuring Your Success?
By Jonathan Bentz| 7 Min Read | November 18, 2022

ROAS vs ROI: Which Should You Use To Establish Your Goals?

When it comes to digital advertising, there are a lot of acronyms and abbreviations that…

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What Is Return On Ad Spend (ROAS)? How Is ROAS Calculated?
By Janice Masters| 3 Min Read | October 26, 2022

What Is ROAS? How is It Calculated?

When it comes to tracking digital advertising goals, measuring your return on investment, or ROI,…

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The History of Advertising - How Has It Changed Over Time?
By C-L Team| 3 Min Read | July 19, 2019

How Has Advertising Changed Over Time?

You only have to pull out your smartphone and do a quick search on “the…

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