Category: Bing Ads

What Is Return On Ad Spend (ROAS)? How Is ROAS Calculated?
By Janice Masters| 3 Min Read | October 26, 2022

What Is ROAS? How is It Calculated?

When it comes to tracking digital advertising goals, measuring your return on investment, or ROI,…

Read Article right arrow
Banning Surveillance Advertising Act - Who Should Worry About It? - DOM
By Justin Seibert| 6 Min Read | January 21, 2022

Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act…

Read Article right arrow
bing microsoft multimedia ads
By Ryan Norman| 7 Min Read | July 9, 2021

Why This Matters to You: Bing Microsoft Multimedia Ads

This post is for the savvy digital marketer who wants to get ahead of the…

Read Article right arrow
branded keywords ppc
By Jim Foreman| 4 Min Read | July 2, 2021

You Can Use Competitor’s Brands in PPC, But Do You Want To?

We’ve told you before about what to do when a competitor uses your brand in…

Read Article right arrow
Sentence Casing vs. Title Casing - Which Is Better For Marketing?
By DOM Team| 9 Min Read | May 29, 2021

Sentence Casing vs. Title Casing: Which Is Better? (Updated 2021)

For many marketers, deciding between title casing and sentence casing is a real struggle. Whether…

Read Article right arrow
microsoft ads
By Chris Loren| 5 Min Read | May 26, 2021

Which PPC Network is Best — Microsoft Advertising or Google Ads?

Before getting any deeper into this article, it’s important to establish some branding vocabulary here.…

Read Article right arrow
ppc metrics you need
By Justin Seibert| 12 Min Read | July 3, 2020

So Which PPC Metrics do You Really Need to Know? (updated July 2020)

There’s an old saying apparently not by Goethe* that a person’s best trait is also…

Read Article right arrow
bing ads microsoft advertising
By DOM Team| 2 Min Read | April 30, 2019

Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)

Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus;…

Read Article right arrow
digital marketing news 5
By Leland Reed| 5 Min Read | March 2, 2018

Bing Announces Multiple Changes & Feature Coming To Bing Ads

There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust…

Read Article right arrow