Category: Bing Ads

Return on Ad Spend (ROAS) | How to Calculate ROAS | Amalgamation of Spreadsheets
By Janice Masters| 4 Min Read | October 26, 2022

What Is ROAS? How is It Calculated?

When it comes to tracking digital advertising goals, measuring your return on investment, or ROI,…

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Banning Surveillance Advertising Act | Surveillance Advertising Act | Surveillance Advertising
By Justin Seibert| 6 Min Read | January 21, 2022

Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?

On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act…

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Multimedia Advertising on Bing | Microsoft Advertising with Multimedia | Microsoft Advertising Example
By Ryan Norman| 7 Min Read | July 9, 2021

Why This Matters to You: Bing Microsoft Multimedia Ads

This post is for the savvy digital marketer who wants to get ahead of the…

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Should I Use Branded Keywords in PPC Advertising? | Using Competitor Names in PPC Advertising
By Jim Foreman| 4 Min Read | July 2, 2021

You Can Use Competitor’s Brands in PPC, But Do You Want To?

We’ve told you before about what to do when a competitor uses your brand in…

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Sentence Casing vs. Title Casing - Which Is Better For Marketing?
By DOM Team| 9 Min Read | May 29, 2021

Sentence Casing vs. Title Casing: Which Is Better? (Updated 2021)

For many marketers, deciding between title casing and sentence casing is a real struggle. Whether…

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Google Ads vs. Microsoft Ads | What is the Best PPC Ad Platform? | Google Ads vs. Microsoft Ads Blog Graphic
By Chris Loren| 5 Min Read | May 26, 2021

Which PPC Network is Best — Microsoft Advertising or Google Ads?

Before getting any deeper into this article, it’s important to establish some branding vocabulary here.…

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ppc metrics you need
By Justin Seibert| 12 Min Read | July 3, 2020

So Which PPC Metrics do You Really Need to Know? (updated July 2020)

There’s an old saying apparently not by Goethe* that a person’s best trait is also…

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bing ads microsoft advertising
By DOM Team| 2 Min Read | April 30, 2019

Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)

Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus;…

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digital marketing news 5
By Leland Reed| 5 Min Read | March 2, 2018

Bing Announces Multiple Changes & Feature Coming To Bing Ads

There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust…

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HolidaySuccess
By Leland Reed| 18 Min Read | October 21, 2015

8 Simple Tips for Holiday Success

I don’t know if you’ve noticed, but the holidays are approaching faster than you can…

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Bing Mobile App for Ads Dashboard - App for Bing Launches
By Leland Reed| 4 Min Read | April 15, 2015

Bing Ads Launches Mobile App

Remember that time I wrote a blog post on Google’s release of an AdWords app…

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Close up picture of baseball
By Leland Reed| 9 Min Read | March 30, 2015

If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup

Welcome to part one of If Online Ad Platforms Were Baseball Players—DOM’s Starting Lineup, in…

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