Category: Bing Ads
What Is ROAS? How is It Calculated?
When it comes to tracking digital advertising goals, measuring your return on investment, or ROI,…
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Should Advertisers And Consumers Worry About the Banning Surveillance Advertising Act?
On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act…
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Why This Matters to You: Bing Microsoft Multimedia Ads
This post is for the savvy digital marketer who wants to get ahead of the…
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You Can Use Competitor’s Brands in PPC, But Do You Want To?
We’ve told you before about what to do when a competitor uses your brand in…
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Sentence Casing vs. Title Casing: Which Is Better? (Updated 2021)
For many marketers, deciding between title casing and sentence casing is a real struggle. Whether…
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Which PPC Network is Best — Microsoft Advertising or Google Ads?
Before getting any deeper into this article, it’s important to establish some branding vocabulary here.…
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So Which PPC Metrics do You Really Need to Know? (updated July 2020)
There’s an old saying apparently not by Goethe* that a person’s best trait is also…
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Bing Ads Is Now Microsoft Advertising (So What’s In a Name?)
Bing Ads is no more. Name-wise, I mean. Bing Ads is overhauling its brand focus;…
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Bing Announces Multiple Changes & Feature Coming To Bing Ads
There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust…
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