Category: SEO

Major Cosmetic Procedure Review Site Slashes Staff By 14% Following Google Medic Update

A major cosmetic procedure review brand is trimming its staff by 14% after what the CEO called an “unfavorable” Google algorithm update last year. The… Read More

Google Medic: How to SEO Proof Your Site in the Trust Authority Era

January 14, 2019 |   , ,

In August of 2018, Google released one of their most substantial updates in recent memory. The update, labeled by many as the “medic update,” substantially… Read More

Website Redesign SEO: What to Do When Your Traffic Takes a Nosedive

November 21, 2018 |   , , , ,

Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this… Read More

This Process Sucks! How to Choose the Right SEO Agency with the Least Loss of Hair

October 29, 2018 |   , ,

When you’ve spoken with over 1,000 CMOs, marketing professionals, and business owners about search engine optimization (SEO), one feeling stands out more than any other:… Read More

Your Competitor Is Crushing You on Google – Here’s How to Fight Back.

Have you ever asked yourself why your competitor’s website ranks so much higher on Google? Countless brands and publishers rely on search engine optimization (SEO)… Read More

Image SEO: Does Alt Text Still Matter in 2019?

August 21, 2018 |  

With all of the buzz following Google’s redesign of their image search UI in February, image search engine optimization (SEO) is back with a vengeance.… Read More

How Important Are Social Media Profiles to SEO Anyway?

June 15, 2018 |   , , ,

Social media is about so much more than just attractive pictures and recycled memes — without adequate consideration, social media can either help or hurt… Read More

International SEO Tips to Conquer the SERPs and Emerge Victorious (Updated April 2018)

The earth is no longer round… but that doesn’t mean your international SEO strategies should be linear. After marinating for twenty-odd years in a technological… Read More

The Complete Beginner’s Guide To SEO Website Migrations

As businesses grow, technology advances and user behaviors shift, website owners and marketers alike will eventually experience the challenges that come with an SEO website… Read More

Ask Andy: Mobile Marketing in a Digital World

December 14, 2016 |   ,

[Disclaimer: the advice and points of view in this post are tailored specifically for the industry that the question comes from. While much of this… Read More

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