Category: Web Credibility

Are Google and Apple’s Upcoming Updates Going to Destroy the Ad Industry?

August 7, 2020 |   , , , ,

Big changes in company policies can mean big changes for the businesses that rely on them for their continued operation. Google is constantly shifting the… Read More

How To Optimize Your LinkedIn Profile To Attract Prospects

LinkedIn is unquestionably the leader in social media networking for business professionals. Yet many of us don’t take the time to optimize our LinkedIn pages.… Read More

General Data Protection Regulation Recommendations

Just a mere mention of GDPR can send company executives into a rabbit hole filled with anxiety. Make no mistake about it, GDPR is incredibly… Read More

Facebook Recommendations: What You Need to Know (Updated August 2018)

Editor’s Note: On August 6, 2018, Facebook announced that they are renaming the Reviews users have come to expect on business pages as “Recommendations”. While… Read More

SEO in the Garden of Google and Evil

Whoever said good things come to those who wait must have had a feeling that Search Engine Optimization was on the horizon. SEO is petulant,… Read More

9 Ways to Ensure Nobody Misses Your Next Webinar

January 19, 2015 |   ,

Are webinars a part of your content strategy for 2015? Webinars can be very successful in achieving many different kinds of goals. If you’re putting… Read More

TripAdvisor Astroturfing Hand Slapping

One of my favorite topics when it comes to review sites is astroturfing.* What is Astroturfing? If you’re not familiar, astroturfing is when you write… Read More

The 1 Place Google Places Still Shows Outside Reviews

If you’ve been reading this blog for awhile or have spoken to me ever, you probably know one thing about me: I’m obsessed (cursed?) with… Read More

Google Places Goes It Alone (with Reviews) – UPDATED

If you weren’t paying attention last week you missed that Google Places has dropped 3rd party review ratings and stars from its pages.  That meant… Read More

Google’s +1 for AdWords Ads Misses the Point

June 23, 2011 |   , ,

We’ve had clients asking us about our thoughts regarding Google’s recent roll-out of its +1 button, so I thought I’d share my thoughts here.  This… Read More

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