Are Google and Apple’s Upcoming Updates Going to Destroy the Ad Industry?
Big changes in company policies can mean big changes for the businesses that rely on them for their continued operation. Google is constantly shifting the… Read More
Category: Web Credibility
How To Optimize Your LinkedIn Profile To Attract Prospects
LinkedIn is unquestionably the leader in social media networking for business professionals. Yet many of us don’t take the time to optimize our LinkedIn pages.… Read More
General Data Protection Regulation Recommendations
Just a mere mention of GDPR can send company executives into a rabbit hole filled with anxiety. Make no mistake about it, GDPR is incredibly… Read More
Facebook Recommendations: What You Need to Know (Updated August 2018)
Editor’s Note: On August 6, 2018, Facebook announced that they are renaming the Reviews users have come to expect on business pages as “Recommendations”. While… Read More
SEO in the Garden of Google and Evil
Whoever said good things come to those who wait must have had a feeling that Search Engine Optimization was on the horizon. SEO is petulant,… Read More
9 Ways to Ensure Nobody Misses Your Next Webinar
Are webinars a part of your content strategy for 2015? Webinars can be very successful in achieving many different kinds of goals. If you’re putting… Read More
TripAdvisor Astroturfing Hand Slapping
One of my favorite topics when it comes to review sites is astroturfing.* What is Astroturfing? If you’re not familiar, astroturfing is when you write… Read More
The 1 Place Google Places Still Shows Outside Reviews
If you’ve been reading this blog for awhile or have spoken to me ever, you probably know one thing about me: I’m obsessed (cursed?) with… Read More
Google Places Goes It Alone (with Reviews) – UPDATED
If you weren’t paying attention last week you missed that Google Places has dropped 3rd party review ratings and stars from its pages. That meant… Read More
Google’s +1 for AdWords Ads Misses the Point
We’ve had clients asking us about our thoughts regarding Google’s recent roll-out of its +1 button, so I thought I’d share my thoughts here. This… Read More
