Facebook Retargeting Custom Audiences and New Call to Action Buttons

Facebook ad with book now button

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So we have talked before about Facebook retargeting (or remarketing as Facebook and Google like to call it) and the options available to target audiences. In October, Facebook announced the roll out of a custom audience feature that allows you to target website visitors and mobile app users within Facebook. Facebook has finally announced that this custom audience targeting is available to advertisers globally, along with an announcement of 5 new call to action buttons – Shop Now, Learn More, Sign Up, Book Now, and Download.

The custom audience feature for websites and mobile apps is available through the Power Editor, Ads Manager, Facebook Ads Interface, and Preferred Marketing Developers.  With this feature you can, for example, retarget visitors who put an item into their shopping cart but never completed a transaction as well as other similar scenarios.

The 5 call to action buttons are not available just yet, but will show in the lower right hand corner of page post ads.  As most advertisers know, calls to action are always an important part of any ad so these new buttons will help encourage users to click.  We’ll be sure to keep you posted when these new buttons become available as well as any new updates.  Stay tuned!

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