Facebook ad with book now button

Facebook Retargeting Custom Audiences and New Call to Action Buttons

By DOM Team| 2 Min Read | January 30, 2014

Maked and using for LenSlider 81a2635deb banner. Dont delete from media library.

So we have talked before about Facebook retargeting (or remarketing as Facebook and Google like to call it) and the options available to target audiences. In October, Facebook announced the roll out of a custom audience feature that allows you to target website visitors and mobile app users within Facebook. Facebook has finally announced that this custom audience targeting is available to advertisers globally, along with an announcement of 5 new call to action buttons – Shop Now, Learn More, Sign Up, Book Now, and Download.

The custom audience feature for websites and mobile apps is available through the Power Editor, Ads Manager, Facebook Ads Interface, and Preferred Marketing Developers.  With this feature you can, for example, retarget visitors who put an item into their shopping cart but never completed a transaction as well as other similar scenarios.

The 5 call to action buttons are not available just yet, but will show in the lower right hand corner of page post ads.  As most advertisers know, calls to action are always an important part of any ad so these new buttons will help encourage users to click.  We’ll be sure to keep you posted when these new buttons become available as well as any new updates.  Stay tuned!

Found Blog Recap

Related Articles

All Blogs
By Jonathan Bentz| 12 Min Read | October 5, 2022

12 Profitable Holiday Marketing Ideas To Make This Your Best Year Yet

If your holiday marketing ideas aren’t ready to roll by the middle of October, you’re…

Read Article right arrow
12 SEO + PPC Marketing Plans For Addiction Treatment Rehab Centers
By Jonathan Bentz| 25 Min Read | March 31, 2022

12 Marketing Plans For Your Rehab Center To Kickstart Its Growth (Updated March 2022)

Over the last several years, substance abuse and mental health treatment facilities have had to…

Read Article right arrow
What is Social Commerce? Does it Matter in B2B?
By Jonathan Bentz| 5 Min Read | March 21, 2022

What is Social Commerce? Does It Matter In B2B?

Social commerce is a fairly new term, but its definition is growing more clear as…

Read Article right arrow