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Glossary
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Advocacy Marketing

Advocacy marketing is a type of marketing that emphasizes using the voice of the customer to talk highly about a company and its products as a way to build an authentic and trustworthy brand. For example, a B2B brand may include quotes from user reviews of their product within marketing collateral and on landing pages. The reviews help potential customers identify with the current users' pain points and learn more about the company through 3rd party viewpoints, and not just the company's branding message. The ultimate goal of this is to build trust and optimize your conversion rate. This internet marketing term was graciously provided by Kelsey Reaves at TrustRadius, a leading review site for business technology, serving both buyers and vendors.

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How Can DOM Help Your Company With This?

Every term in this glossary connects back to something we do for clients, day in and day out. Our SEO team builds the technical groundwork, the content and the backlinks that move a site up the results page.

  • Our GEO team works to get your brand named and cited inside ChatGPT, Google’s AI Overviews, Perplexity & Copilot.
  • Our PPC team manages bids, budgets, ad copy, and targeting across Google Ads and Microsoft Advertising, and we check the numbers often enough to catch waste before it eats your budget.
  • Our analytics team sets up tracking in GA4, builds dashboards you’ll actually open, and explains, in plain terms, what the data shows.
  • Our web team fixes page speed, crawlability, broken redirects, and thin content, whether that means small design changes or a full rebuild.
  • Content strategy covers what you publish and why, written for real readers first and search engines second, something our content marketing team builds around.

None of these pieces work alone. SEO, content, GEO, and analytics all feed each other, and paid campaigns run better once that data is in place. One solid audit can change three strategies at once. Direct Online Marketing has connected these pieces for clients since 2006.

Not sure which one applies to your situation? Contact us, and we’ll walk through it together.

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