Aggregate Data

A part of data analytics, aggregate data is data that details how a group of consumers interacts with your marketing efforts or websites. This can be how an audience views videos, ads, pictures, etc and what actions are taken after viewing. This can give a comprehensive view of how your target market is engaged, as a whole, through marketing efforts, as opposed to individualized consumer data. This data can be valuable to all aspects of site management and digital marketing, including SEO and PPC, but extending into CRO and Web Design.