Brand Stacking

Multiple page one listings from a single domain. Prior to 2010, a site would be fortunate if it had three first-page results for branded searches. Since Google tweaked its algorithm to include Brand Stacking, that number has risen to as many as eight of the top search rankings, taking up the majority of page 1 in a Google search. This dominance in the SERP significantly grows traffic, and with a well-designed site, it will grow conversions as well.