Buyer Persona

A fictional depiction of your target customers that serves as a valuable point of reference for various digital marketing strategies. Marketing professionals take considerations from buyer goals, industry research, customer data, demographics, and natural human behaviors when forming buyer personas. The ultimate goal of this practice is to create an image of your ideal customer. That way, you can personalize your site layout, develop new content, or tailor any marketing strategies to increase the chances of acquiring the customers you need to grow your business. This helps to align your web design, SEO, PPC, content, and social media advertising, with all of it designed and operated to attract your ideal customer.