Content Marketing

In opposition to traditional online advertising methods, content marketing is an inbound marketing practice that seeks to generate leads and traffic through the creation and distribution of content that caters to the needs of a defined audience of prospective customers. Content marketing as a strategy for SEO service providers achieved critical mass in the latter part of 2012 following the release of the Penguin algorithm update by Google, which adjusted a number of spam factors and affected a high percentage of search queries.

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