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Glossary
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Keyword Stuffing

When the Web was young and search engines were starting to gain in popularity, some smart website owners realized that the search engine algorithms really liked some Meta Tags, so they started stuffing a bunch of keywords, often with high search volumes and no relevancy to the site, into the title, description, and keyword tags. Sites instantly rocketed to great SERPs. Soon thereafter, the search engines changed their ranking formulae and the sites lost their positions or were outright banned. In the current landscape of search engine algorithms, it's best to write high-quality content that makes use of your targeted keywords without an emphasis on specifically repeating these keywords.

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How Can DOM Help Your Company With This?

Every term in this glossary connects back to something we do for clients, day in and day out. Our SEO team builds the technical groundwork, the content and the backlinks that move a site up the results page.

  • Our GEO team works to get your brand named and cited inside ChatGPT, Google’s AI Overviews, Perplexity & Copilot.
  • Our PPC team manages bids, budgets, ad copy, and targeting across Google Ads and Microsoft Advertising, and we check the numbers often enough to catch waste before it eats your budget.
  • Our analytics team sets up tracking in GA4, builds dashboards you’ll actually open, and explains, in plain terms, what the data shows.
  • Our web team fixes page speed, crawlability, broken redirects, and thin content, whether that means small design changes or a full rebuild.
  • Content strategy covers what you publish and why, written for real readers first and search engines second, something our content marketing team builds around.

None of these pieces work alone. SEO, content, GEO, and analytics all feed each other, and paid campaigns run better once that data is in place. One solid audit can change three strategies at once. Direct Online Marketing has connected these pieces for clients since 2006.

Not sure which one applies to your situation? Contact us, and we’ll walk through it together.

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