Skip to content
USA Flag icon Canadian Flag 800.979.3177 Globe icon +1.412.785.7671
Glossary
FacebookLinkedInX

Landing Page

The first page a person sees when coming to your website from a digital advertisement, including banner and display ads. This page can be any page on your website, including your home page. Almost anytime you direct someone to your website from an advertisement, you should send them to a specialized landing page with tailored information to increase your landing page conversion rate. Radio advertisements are a notable exception as spelling out specific URLs can be time-consuming and difficult to remember. Direct Online Marketing™ has extensive experience in creating, testing, and modifying landing page conversion rates to give your business the highest quality, least expensive, most cost-effective leads possible.

Are you ready to take the next step?

Our client satisfaction speaks for itself, and we’d love to add you to the list of businesses that have grown with our services.

Contact us today for a free, no-obligation digital marketing audit to gain valuable insights into what is and isn’t working for your business, as well as determining whether or not DOM is the right choice for your digital marketing needs.

Talk with a Strategist Today

How Can DOM Help Your Company With This?

Every term in this glossary connects back to something we do for clients, day in and day out. Our SEO team builds the technical groundwork, the content and the backlinks that move a site up the results page.

  • Our GEO team works to get your brand named and cited inside ChatGPT, Google’s AI Overviews, Perplexity & Copilot.
  • Our PPC team manages bids, budgets, ad copy, and targeting across Google Ads and Microsoft Advertising, and we check the numbers often enough to catch waste before it eats your budget.
  • Our analytics team sets up tracking in GA4, builds dashboards you’ll actually open, and explains, in plain terms, what the data shows.
  • Our web team fixes page speed, crawlability, broken redirects, and thin content, whether that means small design changes or a full rebuild.
  • Content strategy covers what you publish and why, written for real readers first and search engines second, something our content marketing team builds around.

None of these pieces work alone. SEO, content, GEO, and analytics all feed each other, and paid campaigns run better once that data is in place. One solid audit can change three strategies at once. Direct Online Marketing has connected these pieces for clients since 2006.

Not sure which one applies to your situation? Contact us, and we’ll walk through it together.

Talk with a Strategist